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Tesla Inc. (NASDAQ:TSLA) CEO Elon Musk has touted the company’s controversial Cybertruck as the best-ever Tesla, but the sales data tells a different story about the Cybertruck’s successes (or lack thereof).

Musk took to the social media platform X on Thursday to express his thoughts on the truck, calling it an “incredible” vehicle. “Our best ever from Tesla,” Musk said, as he quoted a post that showcased the Cybertruck’s ability to operate in sub-zero temperatures and gas savings compared to traditional ICE-powered pickup trucks.

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Despite Musk’s claims, SpaceX and xAI stepping in to buy the trucks, as well as Twitter (now X) founder Jack Dorsey backing the EV pickup truck, the Cybertruck has fared poorly in terms of sales, failing to translate the hype into units sold off the EV giant’s showroom lots. Tesla, in Q3 2025, sold just 5,385 Cybertruck units in the U.S., representing a 62.6% YoY decline.

Recent reports also suggest that Tesla could be sitting on tens of thousands of unsold units of the truck, as the automaker also discontinued the affordable RWD Long-Range version of the pickup, which retailed for $69,990 in the U.S. just five months after launching the trim level.

The company also tried a shift in marketing strategy to help accelerate sales growth, positioning it as a rugged, lifestyle vehicle, but it hasn’t helped boost adoption among customers. Tesla also recently issued a recall for the Cybertruck, recalling 6,197 units of the vehicle due to a lightbar issue.

Another aspect of the truck is its polarizing design, which, according to investor Gary Black of the Future Fund LLC, holds the product back from selling. Meanwhile, Ross Gerber, co-founder of Gerber Kawasaki, who owns a Cybertruck himself, opined that Tesla should discontinue the pickup amid poor sales.

However, the design has also resulted in lawsuits, with parents of 19-year-old Krysta Tsukahara filing a wrongful death lawsuit against the automaker for an accident in November 2024.

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