According to IMARC Group, the Australia plant-based protein market reached USD 338.0 Million in 2024. Looking ahead, the sector is projected to expand to USD 599.8 Million by 2033, registering a strong CAGR of 6.58% during 2025–2033.

This growth reflects shifting dietary habits, rising health awareness, sustainability-driven consumption and rapid innovation in plant-derived food products. As Australians increasingly adopt flexitarian, vegetarian and vegan lifestyles, the demand for nutritious, natural and environmentally friendly food alternatives continues to accelerate.

Plant-based proteins — derived from sources such as soy, pea, wheat, lentils and nuts — have become a major trend across foodservice, retail shelves and home cooking. The category includes plant-based meat, dairy substitutes, protein powders, snacks and ready-made meals. With improvements in taste, texture and nutritional profiles, plant-based products are now appealing not only to vegans but also to mainstream consumers seeking healthier and more sustainable protein sources.

Why is the Australia Plant-Based Protein Market Growing?

Growing Shift Toward Healthier & High-Protein Diets

Consumers are increasingly prioritizing nutrient-rich foods, especially proteins that support fitness, weight management and overall wellness. Plant-based proteins offer a healthier alternative to traditional animal products, with lower saturated fat levels and added fiber. This aligns perfectly with Australia’s rising health-conscious demographics.

Increasing Adoption of Sustainable & Environment-Friendly Eating Habits

Awareness of carbon footprints, animal welfare and sustainable agriculture has encouraged more Australians to choose plant-based proteins. As environmental issues gain visibility, consumers are looking for foods that support climate-friendly lifestyles. Plant-based options are seen as a practical way to reduce environmental impact without sacrificing nutrition or taste.

Expansion of Plant-Based Foods Across Retail & Foodservice Channels

Supermarkets now offer extensive plant-based aisles, and restaurants are integrating plant-powered dishes into mainstream menus. Quick-service restaurants, cafes and meal-delivery services have also embraced plant-based alternatives, boosting market accessibility across urban and regional areas. This visibility increases adoption among first-time buyers and non-vegetarian consumers.

Innovation in Taste, Texture & Culinary Experience

Food manufacturers are focusing heavily on innovation, creating products that closely resemble meat, dairy and traditional protein formats. Advanced processing technologies allow for improved texture, juiciness and flavor — making plant-based proteins appealing to a wider audience. Enhanced nutritional fortification, such as added vitamins and minerals, further strengthens demand.

Growing Popularity of At-Home Cooking & Protein Supplements

Home cooks are experimenting with plant-based meals, inspired by cooking shows, recipe apps and social media food influencers. Protein powders and functional beverages are becoming essential items in household pantries, particularly among athletes, fitness enthusiasts and busy professionals seeking quick, healthy nutrition.

The market features protein ingredient manufacturers, plant-based food brands, supplement companies, retailers and health-food producers. Companies are increasingly investing in R&D, flavor enhancement, nutrient fortification and sustainable sourcing to differentiate their offerings.

Recent News & Developments in the Australia Plant-Based Protein Market

May 2025:

A major Australian food-tech startup launched a new pea-protein-based meat alternative line, reporting a 28% rise in early retail sales. The launch highlights consumer appetite for cleaner-label, allergen-free protein products.

August 2025:

Australia’s Department of Agriculture partnered with local universities to advance sustainable plant-protein crop cultivation. Research grants supported farmers in optimizing yields of soy and lupin crops, contributing to a 16% increase in domestic plant-protein production capacity.

October 2025:

Industry insights showed a 24% year-on-year increase in protein powder and plant-based supplement purchases, driven by fitness enthusiasts, remote workers and individuals seeking convenient nutritional solutions. This trend demonstrates broader acceptance of plant-based proteins across household categories.

Why Should You Know About the Australia Plant-Based Protein Market?

Because plant-based protein is redefining how Australians think about nutrition, sustainability and food innovation. With the sector expected to grow from USD 338.0 Million in 2024 to USD 599.8 Million by 2033, the shift toward healthier, environmentally conscious eating is becoming a long-term, mainstream movement.

For consumers: Plant-based proteins offer a healthier, high-nutrition alternative that supports wellness and sustainable living.

For food businesses: The rising demand for clean-label, protein-rich foods opens pathways for product innovation and market expansion.

For investors: A strong CAGR of 6.58% signals robust opportunity in one of the fastest-growing segments of Australia’s food market.

For policymakers: Supporting plant-based agriculture contributes to climate goals, supply-chain resilience and food security.