Published on
December 16, 2025
MyRealTrip Co., Ltd., Korea’s leading travel super app, has officially announced the expansion of its MyPack service into Switzerland, Italy, and Spain, introducing a range of new premium European products designed to cater to the growing demand for more leisurely travel experiences. The company, which has established itself as a key player in the Korean travel industry, continues to redefine customized travel experiences with the introduction of flexible, tailored packages that combine the benefits of both package and independent travel.
Tailored Experiences for Middle-Aged and Older Generations
The new premium European packages are specifically designed to appeal to middle-aged and older generations, who are increasingly seeking leisurely travel itineraries that allow for longer stays and immersive experiences. These customers are looking for more than just a quick tour; they are in search of authentic experiences that enable them to explore destinations in-depth, while also reducing the stress and fatigue often associated with frequent travel.
With this new focus, MyRealTrip has fine-tuned its offering, creating itineraries that are gentle on the body while offering an enriching experience. The company’s aim is to provide a unique travel solution that emphasizes comfort, extended stays, and a deep connection with the cultures and landscapes of these iconic European destinations.
MyPack: A Flexible and Comprehensive Travel Solution
Launched in September, the MyPack service allows travellers to combine flights, accommodations, tours, and activities into a single, flexible travel package. MyPack is a customized travel solution designed to meet the individual needs of each customer, while also ensuring the convenience of an all-in-one package. Unlike traditional tours that tend to have rigid itineraries, MyPack gives customers the freedom to create their own adventure, while still enjoying the comfort and convenience of a pre-arranged package.
Since its introduction, MyPack has been met with high customer satisfaction, particularly for short-distance destinations like Japan, Southeast Asia, and Taiwan. The service has proven to be a popular choice for travellers who prefer the ease of a tailored experience without sacrificing the freedom of independent travel.
Building on this success, MyRealTrip has expanded its service to longer-distance destinations, with the European countries of Switzerland, Italy, and Spain now included in the portfolio. The addition of these premium destinations marks a significant step forward in the company’s mission to offer personalized travel options to an increasingly global customer base.
Exploring the Charms of Switzerland, Italy, and Spain
The newly introduced European packages provide an opportunity for travelers to experience the diverse and captivating landscapes of Switzerland, Italy, and Spain in a way that was previously unavailable through traditional package tours.
In Switzerland, travellers will embark on a journey through the country’s stunning mountainous landscapes, with scenic panoramic train travel that offers breathtaking views of the Alps. Accommodations in chalet-style lodges and spa resorts further enhance the experience, allowing guests to fully immerse themselves in the tranquility of nature while enjoying world-class services and facilities.
Italy offers a rich blend of history, culture, and natural beauty. The itinerary spans the country’s northern, central, and southern regions, enabling travellers to experience the full breadth of Italy’s offerings. From wine tastings in the vineyards of Tuscany to leisurely stays in coastal cities, the Italian tour captures the essence of the country’s diverse appeal. Each stop on the journey provides a unique opportunity to explore both the urban and rural charm of Italy, offering visitors a truly enriching experience.
In Spain, MyRealTrip’s premium packages focus on the vibrant cities of Madrid, Andalusia, and Barcelona. These destinations are rich in both cultural heritage and modern vibrancy, providing visitors with a combination of historical sites and contemporary flair. Tour participants can explore Spain’s iconic landmarks, flamenco culture, and enjoy the lively atmosphere of Spanish city life, all while indulging in the country’s renowned gastronomy and hospitality.
Each destination has been thoughtfully curated to offer a balanced itinerary that blends relaxation with exploration, ensuring that travellers can enjoy the best that these European regions have to offer at a relaxed pace.
The Expansion of MyPack to Meet Diverse Needs
The introduction of the premium European travel products marks only the beginning of MyRealTrip’s plan to expand the MyPack service even further. The company aims to continually enhance the range of destinations and options available, ensuring that the service can meet the needs of a variety of customers, including those in different age groups and with varying travel preferences.
The goal is to create a portfolio of travel experiences that can be tailored to specific customer needs. This includes offering customized itineraries for middle-aged and older travellers, who prefer slower-paced, more enriching travel, as well as more adventurous options for younger generations seeking excitement and exploration.
A Strong Focus on Customer Satisfaction
At the heart of the MyPack service is the company’s commitment to providing a high level of customer satisfaction. MyRealTrip has been careful to design products that deliver both convenience and flexibility, enabling customers to focus on the core experiences of their destination without the stress of logistics and planning.
A company representative highlighted that the MyPack service was designed to simplify the travel process by combining the entire travel experience into a single product. This allows customers to fully enjoy their time in the destination, without worrying about the complexities of booking flights, accommodation, or activities separately.
As part of its ongoing commitment to improvement, MyRealTrip will continue to enhance the product offerings by creating travel standards that are trusted by a diverse customer base. This includes expanding into more destinations and refining the personalization options available to customers, ensuring that every traveller can enjoy a truly unique and tailored journey.
Conclusion
The expansion of MyRealTrip’s MyPack service into Switzerland, Italy, and Spain marks a significant milestone in the company’s journey towards offering customizable and flexible travel experiences. By targeting the growing demand from middle-aged and older generations who seek leisurely stays and rich cultural experiences, MyRealTrip is positioning itself as a leader in the travel industry, offering products that combine the best of both package and independent travel.
As the company continues to refine and expand its offerings, it is clear that MyPack will remain a popular choice for travellers seeking convenience, value, and a deeply personalized experience. MyRealTrip’s commitment to customer satisfaction and its innovative approach to travel continue to redefine the possibilities of modern tourism.
