European Creator Economy Reaches USD 32.8 Billion: Paris Creator Week Unveils the First Report on the Creator Economy in Europe

Study conducted by Paris Creator Week and Coherent Market Insights: “A USD 32.8 Billion European Market in 2025, on Track to Reach USD 157.3 Billion by 2032”

On the occasion of its second edition, Paris Creator Week reveals the findings of the first-ever report on the European Creator Economy, produced in collaboration with Coherent Market Insights. The study assesses the European market at USD 32.8 billion in 2025 and projects a spectacular growth trajectory to USD 157.3 billion by 2032, representing a CAGR of 25.1%.

This momentum reflects a major paradigm shift: creators are no longer just social players but a structuring economic force, now fully embedded in the strategies of brands, platforms, and the content industry.

A European Market Driven by Its Three Powerhouses: Germany, the UK, and France

The European ecosystem relies on three main growth engines. Germany leads with a market valued at USD 9.01 billion, followed by the United Kingdom at USD 8.94 billion, and France at USD 8.14 billion.

In total, Europe counts more than 8.64 million monetized creators in 2025, a number that could triple to 26.7 million by 2032. This surge signals deep democratization: creators are becoming a fully-fledged socio-economic category.

The study also highlights the cultural impact of the movement: 78% of Europeans follow at least one creator, and 42% consume creator content daily, across all formats.

France, One of Europe’s Three Pillars

The report shows that France stands among the three most powerful creator markets in Europe, alongside Germany and the UK. Valued at USD 8.14 billion in 2025, the French ecosystem is experiencing strong growth (+19% vs 2024) and could reach USD 38.59 billion by 2032.

The country counts 348,058 monetized creators in 2025, compared to 303,648 the year prior, a number that could exceed 1.47 million by 2032.

This rapid expansion is fueled by the rise of creator-led brands, increased professionalization, and pioneering regulation that strengthens transparency and public trust.

A European Economy Powered by Micro-Creators

The report reveals that Europe is largely driven by creators with small to mid-size audiences.

Micro-creators (10K–100K followers) generate USD 14.9 billion, making them the ecosystem’s leading revenue source.

Nano-creators (1K–10K) account for USD 8.2 billion and form the largest segment, with over 6.3 million profiles. Their growth is exponential and could exceed 20 million by 2032.

By contrast, macro and mega creators—representing only around 1.7% of profiles, concentrate nearly USD 9.7 billion in combined revenues.

This imbalance demonstrates a two-speed Europe, where economic value is distributed differently across national markets.

Generative AI Is Redrawing Europe’s Creative Landscape

Europe is one of the fastest-growing regions in terms of generative AI adoption. According to the report, 69% of European creators already use AI to accelerate production, translate content, automate subtitles, or optimize distribution.

This adoption facilitates multilingual, multiplatform creation, an essential advantage on a continent where linguistic diversity has long been a barrier to scalability.

It also enables European agencies to improve performance predictability through behavioral analytics and creative recommendation tools, boosting trust in influencer marketing investments.

New Business Models Are Accelerating Europe’s Growth

The study shows that European creators’ revenues primarily come from brand-creator collaborations, a segment estimated at USD 15.2 billion in 2025.

Social advertising accounts for USD 6.4 billion, while subscriptions and memberships exceed USD 3.1 billion, up 23.6% year-over-year.

Meanwhile, the European market is witnessing a sharp rise in creator brands, affiliate models, and influence-for-equity strategies, particularly in Germany, the Netherlands, and Scandinavia.

This diversification of revenue models makes the European ecosystem more resilient and less dependent on advertising cycles.

Methodology

The study was conducted between August and November 2025 using a combination of quantitative surveys, qualitative interviews, and extensive secondary data analysis at the European scale.

The sample includes 612 respondents across seven key markets: Germany, the UK, France, Italy, Spain, Belgium, and the rest of Europe. It includes opinion leaders (industry experts, influencers, consultants), demand-side stakeholders (advertisers, agencies, e-commerce platforms, social media users), and supply-side participants (content creators, production companies, social platforms, and tech providers).

Major actors such as Meta, YouTube, TikTok, Twitch, Patreon, and Spotify contributed through access to sector data and qualitative insights.

All data was consolidated and validated through a rigorous triangulation approach, combining primary survey results, proprietary database analyses (CMI Data Repository), and secondary research from international sources (WARC, NielsenIQ, Orbis, Brandwatch).

This methodology ensures robust conclusions that are comparable across countries and representative of the Creator Economy’s evolution in Europe.