The council spokesperson said: “Just two weeks ago we featured shopping local on our social media accounts, with a range of posts linked to the Small Business Saturday initiative and the free parking we offer at council car parks on Saturdays in the run up to Christmas.

“These social media posts reached over 22,000 accounts generating shares, likes, reactions and comments on our various accounts.

“This work follows on from our award-winning Home is on your High Street campaign which we ran in 2022, which was aimed at encouraging people to return to local high streets after the Covid pandemic.”

Salford council stressed that it was a “huge advocate” of Salford’s high streets and shopping local.