Published on
December 21, 2025
As 2026 approaches, the world is experiencing a strong rebound in international tourism, with U.S. travelers leading the way in exploring new cities and cultures. Government tourism agencies, like the U.S. Travel Association and the United Nations World Tourism Organization (UNWTO), have noted a significant uptick in global travel, with international arrivals reaching record highs. This surge in tourism is influenced by multiple factors, including the ease of travel restrictions, improved flight connectivity, and a growing desire for cultural immersion and sustainability-focused experiences.
Travel experts forecast that 2026 will be a year of expansion, with U.S. travelers making their way to both popular and emerging global destinations. Let’s dive into the top 10 countries attracting U.S. tourists in 2026, supported by government data and tourism trends.
Iceland: A Land of Fire and Ice
Iceland’s tourism industry has witnessed explosive growth, with nearly 2 million visitors in 2025, and the numbers are projected to rise in 2026. According to the Icelandic Tourist Board, U.S. travelers are flocking to the island for its geothermal springs, glaciers, and volcanic landscapes.
City Guide:Reykjavik: Iceland’s capital offers a perfect blend of modern urban culture and traditional Nordic charm. Don’t miss the Hallgrímskirkja Church, Blue Lagoon, and the National Museum of Iceland.Akureyri: Known as the “capital of the north,” Akureyri boasts stunning mountain views, and is a gateway to exploring Iceland’s northern lights.Golden Circle: This famous route includes the Þingvellir National Park, Gullfoss Waterfall, and the Geysir Geothermal Area — all within a short drive from Reykjavik.Switzerland: Scenic Beauty and Luxury Travel
Switzerland remains one of the most visited destinations in Europe, with U.S. arrivals steadily increasing. The country is expected to welcome over 11 million tourists in 2026. Known for its majestic Alps, pristine lakes, and luxury resorts, Switzerland appeals to travelers seeking adventure, relaxation, and cultural experiences.
City Guide:Zurich: As Switzerland’s largest city, Zurich is known for its art galleries, high-end shopping, and lakeside views. Visit the Old Town and explore the Swiss National Museum.Lucerne: A beautiful lakefront city nestled between the Alps. Don’t miss the Chapel Bridge, Lion Monument, and a scenic boat ride on Lake Lucerne.Geneva: Home to the United Nations and countless international organizations, Geneva offers a mix of modernity and nature, with stunning views of the Alps and Lake Geneva.Turkey: A Cultural and Historical Paradise
Turkey’s tourism numbers have been on the rise, with nearly 50 million international visitors expected by 2026. The rich history, beaches, and cultural diversity make it a favorite for U.S. travelers. Turkey offers a unique mix of East meets West, with cities like Istanbul being a blend of Ottoman grandeur and modern cosmopolitanism.
City Guide:Istanbul: Famous for the Hagia Sophia, Blue Mosque, and Topkapi Palace, Istanbul is a city where East meets West. Stroll through the Grand Bazaar, and take a boat tour of the Bosphorus Strait.Cappadocia: Known for its fairy chimneys, hot air balloon rides, and ancient cave dwellings. This is a must-visit for adventure seekers.Antalya: A coastal gem known for its Mediterranean beaches, ancient ruins, and luxury resorts.Ireland: The Emerald Isle Calling
Ireland’s tourism continues to thrive, with 7.6 million international visitors in 2025, and strong projections for 2026. Known for its lush green landscapes, historic castles, and vibrant pub culture, Ireland is attracting U.S. travelers in record numbers.
City Guide:Dublin: Ireland’s capital, rich in literary history, features attractions like Trinity College, Dublin Castle, and the Guinness Storehouse.Galway: Famous for its festivals, colorful streets, and lively atmosphere. Don’t miss the Cliffs of Moher, just a short drive away.Killarney: Explore Killarney National Park and the stunning Ring of Kerry. This town offers dramatic landscapes perfect for outdoor adventures.Denmark (Greenland): A Remote Escape into Nature
Greenland, part of Denmark’s kingdom, is becoming an increasingly popular destination for adventurous U.S. travelers seeking remote landscapes, glaciers, and the Northern Lights. Greenland has seen a steady rise in tourism, with eco-tourism initiatives driving growth in sustainable travel.
City Guide:Nuuk: Greenland’s capital offers a glimpse into its Indigenous culture, with highlights including the National Museum of Greenland and the nearby ** Sermitsiaq mountain**.Ilulissat: Famous for its ice fjords, Ilulissat offers a truly remote experience, with icebergs, glaciers, and hiking opportunities galore.Colombia: South America’s Hidden Gem
Colombia’s tourism has exploded in recent years, with U.S. travelers flocking to the country for its diverse culture, tropical beaches, and historic cities. Colombia is projected to welcome over 4 million international visitors in 2026, showcasing a steady increase in U.S. visitors.
City Guide:Bogotá: The country’s capital offers a mix of historic landmarks, museums, and modern attractions. Visit the Gold Museum and Monserrate for panoramic city views.Medellín: Known as the “City of Eternal Spring,” Medellín offers a perfect mix of culture, nature, and innovation. Take a ride on the Metrocable to see the city from above.Cartagena: A UNESCO World Heritage site with cobblestone streets, colorful colonial architecture, and Caribbean beaches.Italy: A Timeless Destination for U.S. Travelers
Italy has been a staple on U.S. travelers’ top destinations list for years. With nearly 70 million international visitors projected in 2026, Italy continues to attract those seeking a blend of history, art, and gastronomy.
City Guide:Rome: A city of ancient history, the Colosseum, Roman Forum, and Vatican City await. Don’t forget to toss a coin into the Trevi Fountain.Florence: Home to some of the world’s most important Renaissance art. The Uffizi Gallery, Duomo, and Ponte Vecchio are must-sees.Venice: Explore the iconic canals, St. Mark’s Square, and the Grand Canal.France: The Undisputed Leader of Global Tourism
France has consistently maintained its position as the world’s most visited country, receiving nearly 90 million international visitors annually, according to UNWTO data. For U.S. travelers, France remains a dream destination, known for its rich history, art, food, and landmarks.
City Guide:Paris: The Eiffel Tower, Louvre Museum, and Notre-Dame Cathedral are just the tip of the iceberg. Known for its iconic cafés, street fashion, and romantic ambiance, Paris continues to be the most sought-after destination.Nice & Côte d’Azur: Known for its luxurious Mediterranean coastline, Nice offers a perfect blend of glamour and authenticity. Visitors flock here for the beaches and the scenic beauty.Lyon: Famous for its Renaissance old town and culinary heritage, Lyon is a hidden gem for food lovers.Spain: The Soul of Southern Europe
Spain is seeing a boom in tourism, with over 94 million international arrivals recorded in 2024. According to official government reports, U.S. travelers are particularly fond of Spain’s vibrant culture, historic landmarks, and sunny beaches.
City Guide:Barcelona: Gaudí’s Sagrada Familia, Park Güell, and Barcelona’s bustling beaches make this city a cultural hotspot.Madrid: The Spanish capital is known for its grand palaces, the Prado Museum, and nightlife.Seville: A city of flamenco, stunning Moorish architecture, and rich Andalusian culture.Italy: A Timeless Travel Destination
Italy continues to captivate U.S. travelers with its historical landmarks, art museums, and culinary delights. In 2024, Italy saw a surge in international visitors, with over 65 million tourists flocking to its cities, according to official tourism statistics.
City Guide:Rome: Explore the Colosseum, Roman Forum, and Vatican City, where history comes to life.Florence: Known for its Renaissance art and the Uffizi Gallery, Florence is perfect for art lovers.Venice: Wander through the canals and iconic squares, experiencing one of the world’s most unique cities.Japan: A Cultural Odyssey Awaits
Japan’s tourism sector has been growing exponentially, with over 39 million international visitors recorded in 2025, marking an all-time high. Japan National Tourism Organization (JNTO) forecasts continued growth as U.S. travelers look to immerse themselves in the country’s rich culture, ancient temples, and modern marvels.
City Guide:Tokyo: A perfect blend of high-tech modernity and traditional shrines. Explore the Senso-ji Temple, Shibuya Crossing, and Akihabara’s tech wonderland.Kyoto: Experience Japan’s cultural heart, with its historic temples, traditional gardens, and breathtaking cherry blossoms.Osaka: Known for its vibrant nightlife, street food, and modern architecture.United Kingdom: Heritage and Innovation
As one of the world’s most visited countries by U.S. travelers, the United Kingdom attracts millions of visitors every year. The UK received over 20 million visitors in 2024, with London being a key hotspot.
City Guide:London: The British Museum, Tower of London, Buckingham Palace, and vibrant West End shows.Edinburgh: Scotland’s capital is famed for its medieval old town, Edinburgh Castle, and annual arts festivals.Bath: Known for its Roman baths, Georgian architecture, and proximity to scenic countryside.Thailand: Southeast Asia’s Rising Star
Thailand, a favorite for U.S. travelers seeking exotic experiences, recorded significant increases in international arrivals in 2025. U.S. visitors are drawn to Bangkok’s vibrant street life, Phuket’s beaches, and the cultural richness of the north.
City Guide:Bangkok: A city of contrasts, where you can visit the majestic Grand Palace and experience the bustling Chao Phraya River.Chiang Mai: Nestled in the mountains, it offers serene temples and local markets.Phuket: Famous for its tropical beaches, water sports, and luxury resorts.Australia: A Mix of Adventure and Relaxation
Australia continues to be a top choice for U.S. travelers, particularly for outdoor activities, beaches, and unique wildlife experiences. Australia’s Great Barrier Reef and Sydney Opera House are must-see attractions for many.
City Guide:Sydney: Famous for its Opera House and harbor views. Explore the Bondi Beach, Blue Mountains, and enjoy outdoor adventures.Melbourne: Known for its coffee culture, art scene, and sports events like the Australian Open.Cairns: Gateway to the Great Barrier Reef and rainforests.Morocco: A New Frontier for U.S. Tourists
Morocco, in recent years, has been attracting growing interest from U.S. travelers, particularly with desert experiences and historic cities. The country saw a 20% increase in visitors in 2024, with the Moroccan government targeting 3 million tourists from North America by 2026. (tourism.gov.ma)
City Guide:Marrakech: Traditional souks, historic palaces, and spices await in this vibrant city.Casablanca: A blend of modern architecture and Moroccan heritage.Fès: Known for its ancient medina and artisan culture.Croatia: A Coastal Gem on the Rise
Croatia has become a rising star on the European tourism scene. It welcomed a record number of tourists in 2024, and U.S. travelers are increasingly seeking its coastal charm, especially in Dubrovnik and Split.
City Guide:Dubrovnik: The Old Town, with its medieval city walls, is a UNESCO World Heritage Site.Split: Explore the Diocletian’s Palace and stunning coastline.Hvar: Known for its beaches, lavender fields, and vibrant nightlife.Poland: Eastern Europe’s Hidden Treasure
Poland is gaining traction with U.S. travelers, thanks to its rich history, UNESCO sites, and affordable travel options. In 2024, Poland saw a rise in American tourists visiting the Old Towns of Krakow and Warsaw.
City Guide:Krakow: Known for its medieval architecture, Wawel Castle, and Jewish heritage.Warsaw: A mix of modern and historical, featuring Palace of Culture, and lively cafes.Gdańsk: A Baltic port city, famed for its Hanoverian architecture.Conclusion: Global Tourism in 2026
As tourism rebounds in 2026, U.S. travelers are spoiled for choice, with a wealth of vibrant destinations awaiting exploration. From the historic streets of Europe to the dynamic cities of Asia, Africa, and the Americas, there has never been a better time to discover new corners of the globe. With sustainable travel and cultural experiences driving preferences, travelers are poised to create lasting memories in France, Spain, Italy, Japan, and beyond.
