2025 CHRISTMAS CAMPAIGN
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On the Atlantic shore of Gran Canaria island, Christmas takes shape not in marble or wood, but in sand. The Sand Nativity Scene has opened once again on Las Canteras beach, marking its 20th anniversary with monumental sculptures that transform the shoreline into a place of wonder, prayer, and quiet awe.
What began as a local initiative in 2006 has grown into one of Spain’s most distinctive Christmas traditions. Each December, international artists converge on the beach to sculpt scenes from the Nativity using only sand and water.
This year, 10 sculptors from six countries — including the United States, Canada, and Australia — spent weeks shaping towering figures of Mary, Joseph, and the Christ Child, alongside angels, shepherds, and kings, all carved directly from the beach itself.
Nature nearly had the final word. A weekend storm battered the coast, threatening the fragile works just days before their unveiling. But by Monday, the sculptures endured, and crowds returned. Tourists and local residents gathered along the promenade, drawn by the unlikely sight of sacred art rising from the sand against the backdrop of the sea.
The anniversary edition carries added resonance. Over two decades, the Sand Nativity Scene has become Spain’s third most visited “museum” in December, welcoming an estimated 260,000 visitors over a 40-day period.
Entry is free, though donations are encouraged, with proceeds traditionally supporting local charities — a reminder that the Nativity is not only something to admire, but something that calls for generosity.
Tamara Kulikova | Shutterstock
There is something quietly theological about these sculptures. Sand, after all, is impermanent. Wind, water, and time will eventually erase every detail. Yet that fragility mirrors the humility of the Incarnation itself: God entering the world without power or permanence, born into poverty, entrusted to human hands. In these sculptures, that truth transpires.
Families linger, children point, cameras flash. Some visitors come for art, others for tradition, others simply because they stumbled upon it during a beach walk. Still, the message is unmistakable. In a setting more associated with holidays and leisure, the Nativity interrupts daily life, offering a moment of stillness and meaning amid the rhythm of the coast.
As Christmas approaches, the Sand Nativity Scene stands as a reminder that sacred stories do not require grand cathedrals or enduring stone. Sometimes, they rise from the simplest materials.
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