A specially designed lorry travelled more than 400 miles to deliver festive essentials including mince pies, advent calendars and stocking fillers to local community hubs.
The roadshow visited communities across Leeds, Sheffield, Liverpool, the Wirral, Warrington, Chester, Lancashire and Manchester to help local groups create festive experiences that bring people together and help lift spirits during the Christmas period.
Richard Walker, Iceland Foods executive chairman, said: “At Iceland, we truly believe Christmas is the most wonderful time of the year – but we know it can also be challenging for many families.
“That’s why we were delighted to spread Christmas cheer across the country with our Christmas Party Roadshow and support fantastic charities that provide meals, advice, and companionship to those who need it most. We hope these donations help spread a little extra joy this season.”
One recipient of support is Chorley Football Club, which is opening its doors at Victory Park on Christmas Day from 12pm – 4pm to offer a free meal and companionship to members of the community who may otherwise be alone.
Darren Jenkinson, chair of Chorley FC Community Foundation said: “Iceland’s donations will massively support our Christmas Day opening, where we’ll welcome anyone in the community who would otherwise spend the day alone.
“These contributions help us provide a hot meal, festive treats, and a warm, friendly environment for those who need it most. We’re incredibly grateful for Iceland’s support in making this special day possible.”