On this week’s episode of The Business of Watches, we sit down with Ilaria Resta, the Chief Executive Officer of Audemars Piguet. Among the strategically important years in the brand’s 150-year history, 2025 may rank among the most significant. Not only did it mark a century-and-a-half anniversary, it demanded a strong and determined leader to navigate through a mille feuille of challenges. Amid U.S. tariffs, record gold prices, an extremely strong Swiss franc, and an overall downturn in market demand, Resta and her team from Le Brassus grew sales by double digits, up 12% as of the end of October compared to the year before, according to the brand. That’s more than CHF 2.3 billion in sales, according to analyst estimates.
