Binance Alpha closed 2025 with 221 tokens launched, 105 graduations to Binance Futures, and an average airdrop value of $1,076 per user. The platform evolved from an experimental discovery hub to a reliable on-ramp for early-stage Web3 projects, with 48% of launches reaching Futures and 17% hitting Spot markets.

While Bitcoin (BTC) navigated volatile year-end conditions and institutional adoption accelerated, Binance Alpha quietly reshaped how 100 million monthly active users accessed tokens before they hit mainstream exchanges. Participants in TGEs bought at prices up to 8x lower than day-one market values, with top performers like MYX delivering $9,053 per user at peak.

221 tokens launched via airdrops, TGEs, and Booster Programs

105 tokens (48%) graduated to Binance Futures; 38 tokens (17%) reached Binance Spot

Over 100 airdrop events with average rewards of $1,076 per user based on day-one closing prices

100 million monthly active users and 30 million new Q2 signups

Dynamic two-phase airdrop model introduced in June, lowering barriers while rewarding loyalty

MYX delivered $9,053 per user at all-time high, the highest TGE return of the year

NXPC set benchmark with $600 per claim and $133 million first-day trading volume

Daily trading volumes hit $100 million shortly after Alpha 2.0 integration

Enhanced risk controls canceled eligibility for bots and wash traders

Traditional token launches in 2025 required self-custody wallets, gas fees, and navigating multiple blockchains. Binance Alpha 2.0 sought to eliminated those barriers by integrating on-chain token discovery directly into the Binance exchange. Users traded early-stage tokens with existing spot balances, with no private keys or gas payments required.

This CeDeFi model attracted 260 million registered Binance users to Web3 projects, while the Alpha Points system rewarded active participation rather than capital size, calculating eligibility on a rolling 15-day window. Users could only spend points when voluntarily claiming airdrops or TGEs, preventing point farming without genuine engagement.

In June, Binance introduced two-phase airdrop distribution. High-scoring users claimed first, then thresholds decreased every five minutes so more participants could join on a first-come, first-served basis. This was done in an effort to balance rewarding loyalty with democratizing access, reducing whale dominance and bot manipulation.

Enhanced risk controls deployed mid-year canceled eligibility for accounts using automated scripts. Binance tightened criteria for counting valid transactions in point rankings to help eliminate wash trading.

Over 100 airdrop events ran throughout the year, with dynamic thresholds and phased claiming becoming standard. Point requirements typically ranged from 190 to 256, with claim costs at 15 points and thresholds dropping 5 points every five minutes or 15 points hourly.

75,000 token pool for users with 256+ points. The eligibility threshold dropped 5 points every five minutes if rewards remained unclaimed. MineD stood out for its massive total distribution and accessibility mechanics.

800 tokens per user for participants with 242+ Alpha Points. The threshold dropped 5 points every five minutes, and claiming cost 15 points.

750 tokens for users with 256+ points in a 24-hour claim window. Trading volumes crossed $1 million in the first hour.

750 tokens per eligible user with at least 210 Alpha Points. Participants confirmed claims within 24 hours.

500 tokens for users with 190+ points, and claiming cost 15 points.

500 tokens for users with 190+ points, and claiming cost 15 points.

400 tokens using a new “Reducing Cost” model. Claiming cost started at 30 points and decreased by 1 point per minute to a minimum of 10 points. Minimum eligibility: 220 Alpha Points.

375 tokens for users with 245+ points. The threshold dropped 5 points every 5 minutes. The token was later listed on Binance Futures.

200 tokens for users with 224+ points. The threshold decreased 5 points every 5 minutes.

160 tokens with a two-phase structure. Phase 1 required 211 points; Phase 2 required 190 points, with thresholds dropping 15 points hourly.

160 tokens for users with 230+ points.

110 tokens split into two phases. Users with 211+ points could claim immediately; after the first phase, the threshold dropped for broader participation.

100 tokens with Phase 1 at 210+ points, and Phase 2 at 190+ points, with thresholds dropping 15 points hourly.

MYX Finance — March: MYX’s Pre-TGE delivered the highest all-time high among Alpha TGEs, with participants seeing $9,053 in token value at peak.

RION: Strong first-day performance delivered $353 per user in closing price value.

MemeCore (M) — October: 1,000 tokens per user with two threshold phases (214 and 140 points). The meme coin reached an ATH of $2,114 per participant.

NXPC (MapleStory Universe) – May 15: Users with 187+ points (or lucky tail numbers) claimed 198 tokens for 15 points. NXPC debuted at $3 and peaked at $3.85 with $133 million in first-day trading volume, giving participants roughly $600 per claim. The token later listed on Binance Spot and Futures.

TRUST – Nov. 5: Delivered $105 per user at all-time high.

ZORA – April: 4,276 tokens airdropped to users who spent at least $50 on Alpha between March 22 and April 20. The token launched at $0.019 and later listed on major exchanges.

AIOT / OKZOO: Ranked among the top airdrops of the year by independent analysis.

POWER Protocol / KGeN: Initial distributions encouraged community participation and later expanded into futures markets.

221 tokens launched via airdrops, TGEs, and Booster Programs. Of that, 105 graduated to Binance Futures (48% conversion rate), and 38 reached Binance Spot (17% conversion rate).

100 million monthly active users and 30 million new signups in Q2 alone.

Daily trading volumes hit $100 million shortly after Alpha 2.0 integration, driven by CeDeFi liquidity and direct access for 260 million Binance users.

Average airdrop rewards of $1,076 per user based on day-one closing prices. Top performers delivered returns ranging from $105 (TRUST) to $9,053 (MYX).

Participants in TGEs bought tokens at prices up to 8x lower than day-one market values, giving informed traders a structural advantage over late entrants.

Alpha Points are non-transferable and earned by trading early-stage tokens or holding eligible assets on Binance Alpha. Points are calculated on a rolling 15-day window and can only be spent when users voluntarily claim an event.

Most 2025 airdrops required:

190-256 Alpha Points minimum for eligibility.

15 points to claim (with rare exceptions like Theoriq’s variable cost model).

Confirmation within 24 hours or forfeit.

The two-phase approach introduced in June became standard by year-end. High-scoring users claimed first, then thresholds dropped — typically 5 points every five minutes or 15 points hourly — allowing more users to participate on a first-come, first-served basis.

Theoriq’s December launch introduced the “Reducing Cost” model, where claim costs started at 30 points and decreased by 1 point per minute to a minimum of 10 points. Early claimers secured tokens before pool depletion but paid 30 points, while those who waited 20 minutes paid just 10 points, conserving points for future airdrops.

Binance upgraded its risk-control system to detect automated scripts and unauthorized bots, canceling eligibility for accounts using automation. Separate updates tightened criteria for counting valid transactions in point rankings, helping eliminate wash trading.

Source: Binance

As 2025 closed, Binance Alpha’s market cap sat at $14.8 billion, with $8.2 billion in 24-hour trading volume. The broader crypto market reached $2.97 trillion in total market cap, with $150.14 billion in 24-hour trading volume.

Source: CoinMarketCap

The CMC Fear & Greed Index is at 27. Markets stuck in Fear for extended periods typically need a catalyst to shift sentiment.

Source: CoinMarketCap

Earn Alpha Points: Trade early-stage tokens on Binance Alpha or hold eligible assets. Points are calculated on a rolling 15-day window, meaning inactivity for even a week can drop your balance below eligibility thresholds.

Monitor Announcements: Follow Binance News, Binance Square, and Binance’s X account for airdrop and TGE alerts. Requirements change with each project.

Claim During Events: When eligible, claim airdrops or participate in TGEs within the designated window (usually 24 hours). Claiming typically costs 15 Alpha Points, though models like Theoriq’s variable pricing may differ.

Track Graduations: Monitor which Alpha tokens graduate to Binance Futures or Spot. These listings often drive price appreciation and validate early participation.

Manage Risk: Alpha tokens are early-stage and volatile. Diversify across multiple projects and never allocate more than you can afford to lose.

Binance Alpha heads into 2026 with momentum. The platform is designed to show that early access doesn’t require technical barriers or exclusive capital. By integrating on-chain discovery into a centralized exchange, Alpha sought to remove friction and democratized participation.

The two-phase airdrop model will likely expand, with more dynamic thresholds like Theoriq’s Reducing Cost mechanism balancing fairness with reward. Enhanced risk controls will continue to tighten, ensuring bots and wash-traders can’t game the system.

Alpha’s graduation pipeline — 48% to Futures, 17% to Spot — suggests that many projects launching there have a path to mainstream liquidity. For traders seeking early exposure to high-potential Web3 ventures, Alpha remains an accessible gateway.