Tesla saw its sales in the Netherlands decline year-on-year throughout every month of 2025, according to data from the national association BOVAG published on Friday.
The company registered 4,300 EVs in December, with its Model Y SUV ranking as the best selling vehicle in the country. However, last month’s figures represented a 27% year over year decline.
After two consecutive months of fewer than 2,000 registrations — 645 in October and 1,627 in November — December marked Tesla’s strongest sales month in the Netherlands in 2025, surpassing the previous high of 2,006 units in September.
2025 Performance
Of all registered battery electric vehicles (BEVs) in 2025, in the Netherlands, 16,684 units were from Tesla.
Overall, the Elon Musk-led company experienced a plunge of 45% in sales when compared to 2024, a year in which it registered 30,066 units.
The decrease mirrors the company’s downward sales trend across most European markets.
In Sweden, Tesla experienced a staggering 66.8%Â decline in 2025 compared to the previous year.
On the other hand, in Norway, Tesla increased 41.3% year-on-year, becoming the Nordic country’s best-selling car brand.
Standard Variants
In 2025, Tesla launched Standard variants of its best-selling models — the Model 3 and Model Y — across Europe and the US.
The lower-priced versions feature reduced specifications and simplified interiors, allowing the company to target more price-conscious buyers.
Both Standard models are now available in the Netherlands, with the Model 3 sedan starting at €36,990 ($43,398) and the Model Y SUV at €39,990 ($46,922).
In 2025, the Model Y accounted for 10,790 units in the country, while 5,829 Model 3 vehicles were registered.
BOVAG does not separate Standard variants in its data, grouping all versions of each model together.
The SUV was the third most registered design across all powertrains and also the third best-selling among electric vehicles specifically.
Meanwhile, Model 3 was the fourth-best-selling EV in the Netherlands last year.
The Škoda Elroq led sales overall, with 11,960 total registrations in 2025, followed closely by Kia’s cheapest fully electric model, the EV3.
EV Adoption in 2025
In 2025, the Netherlands registered 388,024 passenger vehicles, up 1.7% from 2024.
Of those, 156,139 were fully electric vehicles.
The market share for EVs rose from 34.6% in 2024 to 40.2% in 2025, jumping by more than 16%
Hybrid vehicles led the country’s car registrations last year, with a market share of 45.3% — or 175,779 units.
In total, 331,918 new energy vehicles were registered, representing 85.5% of the Dutch automotive market last year.