The investment will enable Arya.ag to deepen its engagement with farmers and their organisations to promote climate-smart, market-led agriculture practices. The funds will also strengthen Arya.ag’s ability to control post-harvest losses at the farm gate and across the agricultural supply chain.
Founded in 2013 by Prasanna Rao, Anand Chandra and Chattanathan Devarajan, Arya.ag’s model is designed to bridge the trust gap in Indian agriculture, build efficient networks and unlock higher incomes for farmers. Through its integrated value chain approach – spanning pre-harvest to post-harvest solutions – Arya.ag enables the smallest of stakeholders in Indian agriculture to participate equitably in value chains by helping them decide when and to whom to sell their produce to. Its expanding network of Smart Farm Centres, combined with a comprehensive suite of storage, finance and commerce solutions, helps farmers and FPOs sustainably and structurally improve incomes at scale.
“This investment validates our approach of building integrated solutions that address the real challenges faced by India’s farming community. GEF as a partner, shares our conviction on profitably building equitable agri value chains by reducing vulnerability to climate and market risks. We will use this capital to reach more farmers and develop products that reward sustainable practices at the farmgate. Our goal is to ensure that the smallest of stakeholders have access to information(data insights), finance and markets, through affordable technology, and in doing so, have the ability to significantly increase their incomes,” said Prasanna Rao, Co-Founder and CEO of Arya.ag in a statement.
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