Published on
January 3, 2026
As winter settles in across the UK, travel enthusiasts are turning their attention to some of the most sought-after destinations for 2026. Countries like Norway, Italy, Morocco, Romania, Germany, Spain, and France are leading the charge, offering a wide variety of escapes that promise to break the monotony of the chilly weather. From Norway’s Arctic adventures to Italy’s romantic cityscapes, Morocco’s warm beach resorts to Romania’s rich history, these destinations provide not only a respite from the cold but also unique cultural experiences, breathtaking landscapes, and unforgettable activities. Whether you’re seeking outdoor thrills, rich cultural exploration, or simply a warm sun-soaked retreat, these top travel spots are the perfect remedy for the winter blues.
Sunshine Saturday Marks the Peak of 2026’s Travel Season as Brits Plan Getaways to Escape the Cold
The first Saturday of the new year, dubbed “Sunshine Saturday,” is recognized as one of the busiest days for holiday bookings. On January 3, 2026, travel companies anticipate a surge in online traffic, as thousands of Brits rush to finalize their vacations in hopes of escaping the chill of the UK’s winter. While many take advantage of enticing deals and discounts offered by travel agents and tour operators, concerns over the cost of foreign trips amid a cost-of-living crisis and post-Christmas spending may linger.
For those looking to take the edge off the UK’s dreary weather, now is the perfect time to secure flight deals for a much-needed break. Whether you’re craving a relaxing beach escape or a culture-packed city experience, these affordable destinations are the ideal options to book now.
1. Tromsø, Norway: The Arctic Adventure Awaits
Tromsø, known as the “Gateway to the Arctic,” is perfect for adventure seekers. A budget-friendly winter destination, it offers unique experiences such as reindeer feeding and thrilling Arctic fishing trips. It’s an ideal spot for those seeking an action-packed break with plenty of outdoor activities amidst snow-capped landscapes. For nature lovers, Tromsø also provides prime views of the Northern Lights, making it one of the best places in the world to witness this stunning natural phenomenon.
2. Venice, Italy: A Romantic City Escape
For a taste of history and charm, Venice is the answer. Famed for its canals and bridges, the northeastern Italian city provides an enchanting break from the UK’s winter drizzle. Stroll through beautiful historic landmarks, including St Mark’s Basilica and the majestic Doge’s Palace, all while soaking up the unique atmosphere of this timeless city. Venice’s winding canals are perfect for a serene gondola ride, and its cozy cafes offer the perfect spot to warm up while enjoying Italian delicacies.
3. Agadir, Morocco: Mild Winter Beach Getaway
If you’re dreaming of a sun-soaked holiday, Morocco’s coastal resort city of Agadir is an ideal option. With its mild winters, hovering around 20°C, and year-round beach weather, Agadir is perfect for those looking to unwind on sandy shores. Explore local attractions like the natural pools of Paradise Valley or enjoy the city’s vibrant markets and culture. Agadir offers a perfect balance of relaxation and adventure, with options for camel treks and quad biking in the surrounding desert landscapes.
4. Bucharest, Romania: A Glimpse into Transylvania
Known as “Little Paris,” Bucharest is not only a city steeped in history but also a lively hub for modern culture. Visit iconic sites such as Bran Castle, the alleged home of Dracula, and the Palace of the Parliament. The city’s nightlife is also noteworthy, with plenty of options for a fun evening out in its bustling Old Town. The city’s charming streets are lined with both historical landmarks and trendy cafes, making it a fantastic destination for both culture and relaxation.
5. Berlin, Germany: Culture and History Combined
Berlin offers a fascinating blend of history, culture, and vibrant nightlife. Visit iconic landmarks like the Berlin Wall and Brandenburg Gate, and dive into the city’s rich cultural scene with world-class museums located on Museum Island, a UNESCO World Heritage site. Berlin’s diverse offerings make it an excellent city break destination for any traveler. From contemporary art galleries to historic sites, Berlin guarantees an enriching and unforgettable experience.
6. Prague, Czech Republic: Fairytale City with a Rich History
Prague is not just a popular Christmas destination—it’s an affordable and charming year-round option. Known for its stunning architecture, such as Prague Castle and the Charles Bridge, the city exudes a fairytale vibe with its cobblestone streets and towering spires. Prague’s historic beauty, paired with its vibrant food scene, makes it a must-visit for culture enthusiasts. Visitors can enjoy a walking tour of the city’s medieval streets, soak in the panoramic views from the castle, and sample some of the finest Czech beers.
7. Copenhagen, Denmark: Scandinavian Cool and Quality of Life
Copenhagen is a city that embodies Scandinavian culture, with its beautiful canals, iconic New Nordic cuisine, and high quality of life. Known for its cozy vibe, Copenhagen is perfect for those seeking a chic city getaway. Take in the architecture, visit Tivoli Gardens, or simply stroll through the city’s charming neighborhoods. Copenhagen is also home to world-class restaurants and a thriving design scene, making it a top destination for foodies and culture lovers alike.
8. Madrid, Spain: Art, History, and Vibrant Energy
Madrid offers a captivating mix of art, history, and vibrant city life. Home to three of the world’s best art museums—the Prado, Reina Sofia, and Thyssen-Bornemisza—Madrid is a haven for art lovers. Additionally, the city’s lively food scene, expansive parks, and dynamic nightlife make it a top destination for those wanting a mix of culture and excitement. Whether you’re admiring the artworks of Goya and Velázquez or enjoying tapas in a local tavern, Madrid promises a memorable getaway.
9. Milan, Italy: Fashion, Art, and Alpine Views
Milan is Italy’s fashion capital, a city where art and design blend effortlessly with its glamorous lifestyle. As well as being home to the world’s largest Gothic cathedral, Milan also offers stunning views of the Alps. The city’s thriving fashion scene and rich history, combined with the nearby natural beauty of the Alps, make it an all-encompassing destination. From world-class shopping to a visit to Leonardo da Vinci’s famous “The Last Supper,” Milan is perfect for those who love culture, fashion, and alpine landscapes.
With winter gripping the UK, destinations like Norway, Italy, Morocco, Romania, Germany, Spain, and France offer the perfect escapes for 2026. These spots provide a mix of adventure, culture, and warmth to help you shake off the chill.
10. Lyon, France: Affordable Culture and Gastronomy
For a more budget-friendly option, Lyon offers an incredible cultural experience without breaking the bank. Known as the gastronomic capital of France, Lyon is also home to the UNESCO World Heritage site of Vieux Lyon and the city’s ancient Roman ruins. Whether you’re exploring its Renaissance architecture or sampling its renowned culinary delights, Lyon provides a perfect blend of history and modern charm. The city’s lively atmosphere, along with its world-class cuisine, makes it an excellent alternative to Paris for those on a budget.
With these incredible destinations, Sunshine Saturday will no doubt kick off an unforgettable year of travel for Brits. Whether you’re after sun, culture, or adventure, these cities and resorts are sure to offer something special to escape the dreariness of the UK winter.
