Published on
January 4, 2026
Albania joins Hungary, Romania, Bulgaria, Czech Republic, Poland, and Bosnia & Herzegovina in a new wave of Eastern European travel hotspots for 2026. As travelers look for affordable, crowd-free alternatives to the bustling capitals of Western Europe, these countries are rising to the forefront. With cheaper airfare, fewer tourists, and a rich blend of history, culture, and natural beauty, Eastern Europe is set to captivate more visitors than ever before. Albania, with its Mediterranean charm, breathtaking landscapes, and vibrant cultural scene, stands out as an exciting new addition to this must-visit list for 2026.
For those seeking to explore hidden gems that combine history, culture, and nature while avoiding high travel costs and crowded tourist hubs, Eastern Europe offers an incredible array of destinations. Here are some of the most underrated cities in Eastern Europe that should be on your travel bucket list for 2026:
Sarajevo, Bosnia & Herzegovina
Sarajevo, the lively capital of Bosnia & Herzegovina, is a city where history and culture seamlessly blend. Famous for the assassination of Archduke Franz Ferdinand, which triggered World War I, Sarajevo’s streets are a living testament to its past. Its mosques, churches, and buildings reflect a unique mix of Ottoman and Austro-Hungarian influences, offering a captivating glimpse into its historical journey. Today, the city thrives with a dynamic cultural scene, from art galleries to vibrant cafés. Outdoor lovers can explore the surrounding mountains, offering skiing in winter and hiking in warmer months. In 2026, Sarajevo becomes even more inviting, with round-trip fares dropping by 36%, averaging just $632—making it an ideal time to experience this city of rich heritage and natural beauty.
Sofia, Bulgaria
Sofia, Bulgaria’s vibrant capital, seamlessly blends the charm of ancient history with the energy of modern life. The city is home to magnificent Orthodox churches, including the iconic Alexander Nevsky Cathedral, which stands proudly alongside contemporary shopping malls and trendy cafes. Sofia’s lush parks, like Borisova Gradina, offer an oasis of calm amidst the urban hustle. Just a short distance from the city, Vitosha Mountain provides year-round opportunities for outdoor enthusiasts, with skiing in the winter and hiking during the warmer months. For 2026, Sofia boasts a 24% reduction in airfare compared to 2025, with round-trip flights averaging $641, making it an ideal destination for those seeking both cultural experiences and outdoor activities.
Budapest, Hungary
Budapest is a jewel of Eastern Europe, attracting visitors with its stunning architecture, historic sites, and vibrant food scene. Highlights include the iconic Buda Castle, the Parliament building, and the famous thermal baths that have become a hallmark of the city. Budapest’s food scene is diverse, from hearty Hungarian dishes like goulash to trendy food markets and fine dining options. According to KAYAK, airfare to Budapest has dropped 22%, with flights averaging $720 in 2026. With its rich history, lively atmosphere, and affordable prices, Budapest remains one of Eastern Europe’s top travel destinations.
Prague, Czech Republic
Prague, known as the “City of a Hundred Spires,” enchants visitors throughout the year with its captivating beauty and historical charm. The city’s Old Town is like something straight out of a fairytale, featuring intricate Gothic and Baroque architecture, including the iconic Prague Castle and the stunning Charles Bridge. During the winter season, Prague is transformed by its festive Christmas markets, where travelers can enjoy browsing local handicrafts, sipping warm mulled wine, and soaking in the holiday spirit. As the weather warms up, the city offers a peaceful escape with its picturesque parks and lively beer gardens, perfect for unwinding after a day of sightseeing. In 2026, flights to Prague are expected to be 19% more affordable, with an average price of $695, making it a fantastic time to experience this historic and picturesque city.
Tirana, Albania
Tirana, the capital of Albania, is often overlooked by travelers but offers a unique experience with its Mediterranean climate and vibrant atmosphere. The city is known for its colorful buildings, art museums, and thriving cultural scene. Outdoor enthusiasts can enjoy hiking in the nearby mountains or exploring the beautiful coastline, just a short drive away. Flights to Tirana are expected to drop 18% in 2026, with an average round-trip fare of $679. For those seeking an off-the-beaten-path destination with a mix of natural beauty and cultural richness, Tirana is a perfect choice.
Bucharest, Romania
Bucharest, often bypassed by travelers in favor of Transylvania, is a city full of character and charm. The city boasts grand architecture, including the Palace of Parliament, one of the largest buildings in the world. Bucharest also has a thriving arts scene, with an array of galleries, museums, and vibrant nightlife. KAYAK data shows that flights to Bucharest will be 16% cheaper in 2026, with round-trip flights averaging $730, making it a fantastic destination for those seeking an urban experience with a rich cultural backdrop.
Krakow, Poland
Krakow is a city that blends history and culture with a modern vibrancy. Its UNESCO World Heritage-listed Old Town is filled with charming streets, historical landmarks, and beautiful squares. During the holiday season, Krakow’s Christmas markets are a major attraction, offering local delicacies, handmade crafts, and festive entertainment. In 2026, flights to Krakow are expected to drop by 11%, with airfare averaging $678, making it a budget-friendly destination for those wanting to explore Poland’s cultural heritage and festive spirit.
Albania joins Hungary, Romania, Bulgaria, Czech Republic, Poland, and Bosnia & Herzegovina as top Eastern European destinations for 2026, offering travelers affordable, crowd-free experiences rich in culture, history, and natural beauty.
For travelers seeking affordable, rich cultural experiences in Europe, Eastern Europe is the perfect region to explore in 2026. With airfare dropping, new routes making travel more accessible, and these underrated destinations offering a unique charm, Eastern Europe is poised to be the go-to region for travelers looking for adventure, culture, and history. Now is the perfect time to uncover these hidden gems and discover a side of Europe that has long been overshadowed by its more famous counterparts.
