Published on
January 3, 2026
Dubrovnik-Neretva County in Croatia has seen a marked rise in tourism numbers during December 2025, capping off what has been a successful year for the region. This growth reflects a steadily recovering travel sector that has drawn both domestic and international visitors to the Dubrovnik area. With increasing tourist arrivals and a significant surge in overnight stays, it seems the region is gaining strength as a must-visit European destination, not just for peak season, but for winter escapes as well.
Tourist Traffic Soars in December 2025
The final month of 2025 proved to be a rewarding period for Dubrovnik-Neretva County, with 27,464 tourist arrivals and 69,095 overnight stays recorded throughout December. This is an 11% increase in arrivals and an 18% rise in overnight stays when compared to December 2024. This surge in tourism indicates that travelers are increasingly choosing Dubrovnik and its surrounding areas as their holiday destination even during the winter months.
A large proportion of tourists who visited Dubrovnik came from within Croatia, making up a significant portion of overnight stays. However, Bosnia and Herzegovina, Germany, and the United States were also well-represented, showing that the county’s appeal is not limited to regional tourism but extends across Europe and beyond.
The Impact of Accommodation Choices
Hotels continue to dominate the hospitality scene in Dubrovnik, accounting for the largest share of overnight stays during December, with a total of 38,204 nights or 55% of the total. Private accommodations are also gaining ground, with 15,459 overnight stays making up 22% of all recorded stays. These figures reflect a growing interest in the diverse accommodation options available, ranging from luxury hotels to private holiday homes, catering to both high-end tourists and those seeking a more personal and affordable experience.
Nautical tourism, another growing segment of the region, also showed a notable uptick, with the ports of nautical tourism seeing a 12% rise in arrivals and a 9% increase in overnight stays in 2025. With 48,717 arrivals and 327,438 overnight stays, nautical tourism continues to reinforce the county’s reputation as a maritime destination, drawing boaters and cruising enthusiasts to its shores.
Annual Growth and Tourism Trends in Dubrovnik-Neretva County
When looking at the overall tourism results for 2025, Dubrovnik-Neretva County recorded a slight increase compared to 2024. The region welcomed a total of 2,221,771 arrivals and 8,948,725 overnight stays, reflecting a 1% growth in both categories. This growth trajectory signals that Dubrovnik, Korčula, and the surrounding areas remain attractive to global travelers.
Visitors from the United Kingdom, United States, and Croatia generated the most overnight stays in 2025, with private accommodation continuing to lead, comprising 42.28% of overnight stays, while hotels contributed 38.46%. This shows a significant shift towards a blend of traditional hotel stays and private accommodations, catering to diverse preferences and budgets.
Growing Interest in Dubrovnik-Neretva County During Off-Peak Seasons
As the winter months often see a lull in tourist activity in many European destinations, Dubrovnik-Neretva County is bucking this trend. Currently, around 8,000 tourists are still staying in the region, underlining its appeal even outside the peak summer season. This is particularly notable as tourists seek alternative destinations that offer cultural experiences, historical landmarks, and a peaceful escape from the crowds.
With Dubrovnik‘s UNESCO World Heritage-listed Old Town, Korčula‘s medieval charm, and the natural beauty of the Neretva River Delta, the region is not just drawing in tourists during the summer months. The area is quickly becoming known as a year-round destination with mild winters, stunning coastal landscapes, and an emerging winter tourism culture.
For travelers looking to avoid crowded summer destinations, Dubrovnik-Neretva County offers a serene yet vibrant atmosphere, making it an ideal location for off-peak vacations. Visitors can enjoy historical sites, explore lesser-known towns, or embark on scenic hikes without the hustle and bustle of peak season crowds.
Tips for Travelers Heading to Dubrovnik-Neretva County
For those considering a trip to Dubrovnik-Neretva County, here are a few travel tips to make the most of your visit:
Avoid Peak Crowds: While Dubrovnik is famous for its summer season, visiting in the winter offers a more relaxed atmosphere with fewer crowds. Take advantage of this by exploring the Old Town and nearby attractions without the summer rush.
Embrace Local Cuisine: Don’t miss out on Croatian cuisine, particularly seafood. Enjoy fresh fish and local delicacies at the many waterfront restaurants that offer both local and Mediterranean dishes.
Explore the Islands: Beyond Dubrovnik, make time to visit the nearby islands like Korčula and Mljet, where you can discover hidden beaches, ancient fortresses, and picturesque villages.
Cruising & Nautical Tourism: Dubrovnik’s ports are growing in popularity for yacht charters and cruises. Consider taking a boat tour or renting a yacht to explore the stunning coastline and nearby islands.
Weather Considerations: While the winters are mild, be sure to pack appropriately. It can be cool by the sea, and the weather may change quickly, so a light jacket and comfortable shoes are recommended.
Dubrovnik-Neretva County’s Tourism Outlook
Looking ahead, Dubrovnik-Neretva County continues to evolve as a prime travel destination with a growing reputation for its year-round tourism offerings. With impressive growth in December and strong results throughout 2025, the region is positioning itself as a versatile destination for tourists from around the world. This upward trend is likely to continue as travelers seek more diverse, sustainable, and immersive experiences outside the traditional summer tourist window.
In Conclusion: The sustained growth of Dubrovnik-Neretva County’s tourism market signals an exciting future for the region. With increasing arrivals and a diverse range of accommodation options, the area remains a top choice for travelers seeking both relaxation and adventure. Whether you’re visiting for the rich history, the tranquil coastal views, or the growing nautical tourism scene, Dubrovnik-Neretva County is ready to welcome more visitors in 2026 and beyond.
