Respondents who had access to structured advice — through employers or formal channels — reported greater clarity and consistency in financial decisions. Meanwhile, those relying primarily on digital personalities were more likely to describe their approach as “opportunistic” or “experimental”.
The findings do not argue that influencers should be ignored altogether. Many play a role in spreading awareness and breaking down complex topics. But the survey highlights a critical distinction between education and execution. When influencers move from explaining concepts to prescribing actions — especially without context — the risks multiply.
As India’s retail participation deepens, the challenge is no longer just financial inclusion. It is financial discernment. Without stronger guardrails, better access to advice, and clearer accountability, the influencer economy may end up widening the very retirement gap it claims to solve.