Published on
January 5, 2026
While Dubrovnik, Split, and the vibrant island of Hvar have long been popular tourist destinations for travelers from Ireland and beyond, there is a lesser-known gem on the northwest coast of Croatia that offers a more tranquil yet equally captivating experience. Nestled on the Istrian Peninsula, Rovinj is often referred to as Croatia’s best-kept secret. With its stunning beaches, charming Old Town, delicious food, and Italian influence, Rovinj is a must-visit destination that combines culture, history, and natural beauty in a way that’s hard to beat.
The Istrian Peninsula offers a distinct experience compared to the more popular southern Croatian regions. Once under the control of the Venetian Republic, Istria has retained strong Italian influences, particularly in its architecture and cuisine. Rovinj, located along the peninsula’s picturesque coastline, is a perfect blend of Mediterranean charm, rich history, and exceptional food. While much of Croatia’s southern coastline may have become overrun with tourists, Rovinj remains a more peaceful alternative that offers an authentic and rewarding travel experience.
The Beauty of Rovinj: A Picturesque Coastal Town
Rovinj is often described as one of the most beautiful towns in the Mediterranean, and it’s easy to see why. Its scenic Old Town, built on a hilltop and surrounded by the crystal-clear waters of the Adriatic Sea, is a perfect spot to wander and take in the view. The narrow, cobbled streets of the town wind their way through charming buildings adorned with Mediterranean flowers, leading visitors to the St. Euphemia Church, a landmark that offers panoramic views of the town and the surrounding islands.
The town’s harbor is equally stunning, lined with colorful buildings and lively cafés where visitors can enjoy the serene atmosphere while watching the boats come and go. Rovinj’s Old Town is a delightful mix of Italian and Croatian influences, with Venetian-style architecture, including piazzas and narrow alleyways, that reflect the town’s historical ties to Italy.
For those looking to enjoy some sun, the area offers an abundance of beaches. The coastline is dotted with small, secluded coves and rocky outcrops, perfect for a peaceful swim or sunbathing. Golden Cape and Lone Bay are among the most popular beach destinations in Rovinj, offering crystal-clear waters and a mix of natural beauty and well-maintained amenities. Visitors can also explore the nearby Red Island, which offers walking trails and secluded beaches for a more private beach experience.
Gastronomy: A Taste of Istria
Rovinj is famous for its gastronomy, heavily influenced by the Italian culinary tradition. Visitors can enjoy delicious Mediterranean food, particularly seafood, which is a staple of the region. From fresh sea bass and octopus to local specialties like black risotto (made with cuttlefish) and fritto misto (fried seafood), Rovinj is a haven for food lovers.
Truffles, another culinary delight of the Istrian region, are a must-try while in Rovinj. The nearby forests of Istria are known for their truffle production, and visitors can find truffle-based dishes on the menu in many of the town’s restaurants. The local wine, often made from the indigenous Malvazija grape, is another highlight of Rovinj’s culinary scene, with wine-tasting tours available for visitors keen to sample the best the region has to offer.
For those who enjoy local markets, the Rovinj Market offers a chance to explore local produce, from fresh fruits and vegetables to meats, cheeses, and artisanal goods. This vibrant market reflects the town’s traditional way of life and is a great way to sample the best of Istrian produce.
Outdoor Activities and Natural Beauty
Beyond the town’s beaches, Rovinj offers a wealth of outdoor activities that make it a great destination for nature lovers. The surrounding landscape of Istria is a haven for hiking, cycling, and exploring the nature reserves that are scattered across the region. The Brijuni National Park, just a short boat ride away from Rovinj, is home to lush vegetation, ancient Roman ruins, and diverse wildlife, making it an ideal spot for a day trip. The park is also home to the Tito Memorial, commemorating the former Yugoslav president who once used the island as a summer retreat.
For those interested in watersports, Rovinj offers opportunities for kayaking, sailing, and snorkeling. The Adriatic Sea surrounding the town is known for its rich marine life, making it a popular destination for divers and snorkelers looking to explore the underwater world.
Cultural Events and Festivals
Rovinj is not just about stunning scenery and delicious food; it is also a cultural hub, hosting a variety of events and festivals throughout the year. One of the most popular is the Rovinj Summer Festival, which celebrates the arts with concerts, theater performances, and art exhibitions. The Rovinj Photodays festival, celebrating photography, draws photographers from around the world. In addition to these cultural festivals, Rovinj hosts numerous music and food events, making it a vibrant destination year-round.
Getting to Rovinj
Rovinj is easily accessible from other parts of Croatia and Europe. The nearest airport is Pula Airport, just a 30-minute drive away, which has direct flights from several European cities. The town is also well-connected by road, and there are regular bus services from Pula and other major Croatian cities. For visitors coming from abroad, Rovinj can be reached by ferries that operate along the Adriatic coast.
Conclusion
Rovinj, with its rich history, stunning landscapes, and mouthwatering cuisine, is the perfect destination for anyone looking to experience a quieter, more authentic side of Croatia. While the more well-known destinations like Dubrovnik and Split continue to attract large numbers of tourists, Rovinj offers a refreshing escape from the crowds, making it one of the best-kept secrets in the Canary Islands. Whether you’re drawn to its scenic beauty, rich cultural heritage, or exceptional food, Rovinj provides an unforgettable travel experience.
