First influencer degree in Ireland to be offered next year

19 comments
  1. Most successful “influencers” barely finish high school(secondary school) or are too young to even go to college. what’s the point if this?

  2. > with a four-year course including business education and academic theory….
    > set to offer a level eight, honours degree in content creation and social media

    Colleges are already providing courses in social media skills with marketing so this isn’t much different. Clickbait article…

  3. It makes sense on the angle that this is a specialised business degree and influencers are basically a form of selling advertisements disguised as entertainment.

  4. Module 4 – “increasing popularity” – have you considered taking your clothes off an posting pictures, inventing fake stories like needle spiking or jumping on some random extreme political bandwagon to gain followers.

    Module 12 – how to fill out your CV for mcdonalds when you reach 35 and arent hot enough for onlyfans

  5. Sounds like they’re just repackaging their Digital Marketing course. Or in the words of Alan Partrdige.. They’ve rebadged it you fool

  6. Edit – deleted my harsh comments because this is actually just a normal digital marketing course branded with a new name. Stupid headline from the Business post.

  7. On one level this is stupid.

    Against that they exist and it’s a market.

    I can see how you form some sort of course (a degree is a push) around website design, basic programming, photography skills including editing, marketing, basic law as applies to IP issues etc.

    Like it’s basically digital marketing and you *could* add some value with other relevant modules.

  8. Gas because the most popular influencers are popular because the *seem* genuine – à la Maura Higgins, Joanne McNally. Not saying they *are* genuine, but they gain and keep a following because they seem to be normal-ish people. If someone said “yeah I went to school for influencers” they’d seem so fake that no one would want to follow them

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