Despite strong growth in recent years, Greece remains relatively low in the European ranking for branded luxury residences associated with international hotel brands, according to a Savills study. However, the market is showing signs of significant change, with increasing projects, investment interest from top brands, and a pipeline expected to multiply by 2030.

Branded residences combine high-standard hospitality with residential living – owners acquire properties with access to 5-star hotel services and standards, increasing investment attractiveness and ensuring higher property value compared to non-branded models.

Although Greece still lags behind other European markets that have institutionalized such investments, trends indicate a clear shift in this direction, with projects already shaping the landscape and changing investor perceptions.

Top Greek branded residence projects

1. Mandarin Oriental, Athens – The Ellinikon (Athens Riviera)

As part of the large redevelopment of Ellinikon – one of the most ambitious urban projects in Europe – Mandarin Oriental Hotel Group is developing a hotel complex along with 17 branded residences, consisting of luxury apartments and waterfront villas. The project is expected to open in summer 2027.

The investment is located on the coastal front of the Athens Riviera, leveraging the premium location of the Ellinikon waterfront, offering high-quality residences with access to Mandarin Oriental services, from spa to concierge and fine dining.

This expansion demonstrates the confidence of an international luxury brand in Greece as a high-end investment and tourism destination.

2. Six Senses Porto Heli (Ermioni – Argolis)

In Porto Heli, Argolis, the Six Senses Porto Heli resort is being developed with approximately 60 rooms and suites, as well as 10 branded residential villas, providing private high-end residences within the development.

Six Senses, part of the Accor Group, invests in one of the fastest-growing coastal areas of the Peloponnese, aiming to create a naturally integrated, sustainable, and luxurious living and hospitality environment.

The project is scheduled for completion around 2027 and is one of the most talked-about branded residence investments in Greece today.

3. Four Seasons Resort and Residences, Porto Heli (Argolis)

Another major investment on the same coastal front is the Four Seasons Resort and Residences Porto Heli, where Four Seasons Hotels & Resorts is transforming a large seafront property into a top-class resort with luxury villas and private residences.

The project includes about 80 rooms and suites, 30 hotel bungalows, and branded villas for private ownership, making it one of Four Seasons’ most strategic points in the wider Mediterranean.

This investment strengthens Four Seasons’ presence in Greece following the operation of Four Seasons Resort Mykonos and Astir Palace in Athens (which also includes residences).

4. Wyndham Branded Residences (Piraeus & Attica)

The American group Wyndham Hotels & Resorts is expanding its branded residences portfolio in Greece with projects such as Wyndham Residences Piraeus Marina Zeas, branded serviced apartments in Piraeus, as well as other partnerships in Attica and Halkidiki.

Wyndham’s strategy focuses on developing serviced apartments and branded residences that bridge traditional hospitality with investment in “stepped” real estate products, attracting both travelers and investors.

5. One&Only Kéa Island – Private Homes (Kea, Cyclades)
The luxury brand One&Only has launched a collection of Private Homes on the island of Kea – high-end private residences within a striking resort offering services and experiences comparable to international branded projects.

This is a small but highly selective residential development that leverages Cycladic design aesthetics and combines them with high-level services, demonstrating that the Greek market can accommodate ultra-luxury products in an island environment.

Top 5 European countries for branded residences
According to Savills, the European ranking in 2025 for branded residences was:


Turkey – leading in completed and pipeline branded residence projects, mainly in Istanbul and Bodrum.
United Kingdom – particularly in London, with high demand for luxury branded apartments (e.g., Mandarin Oriental, Four Seasons suites).
Spain – over 2,000 branded residences, with main hotspots in Costa del Sol and Madrid, and a growing pipeline.
Portugal – significant presence in Lisbon and Algarve, with about 1,986 branded units.
Greece – fewer but dynamically developing projects, considered an emerging European market.

Market overview: Challenges and prospects
Despite increased investment activity, Greece faces structural challenges, such as licensing and regulatory obstacles that slow large developments, lack of infrastructure in certain areas limiting the development of specific luxury products, and the need for a stable framework and strategic planning.

At the same time, Greece presents significant advantages: rising demand for Golden Visa programs, tax incentives for high-net-worth residents (e.g., reduced taxes, flat-rate regimes), increased foreign demand for vacation and investment properties, and enhanced infrastructure in high-investment tourist areas.

Greece is currently in a transitional phase for branded residences: from a relatively subdued market, it is evolving into an emerging destination for high-end investment. Major international brands are showing confidence in the Greek market, leveraging the country’s tourism potential, geographic location, and investment incentives.

As more projects are completed and enter the market, Greece is expected to reflect a more mature and organized branded residence market, potentially capturing a significant share in the Mediterranean by 2030.