NBC News saw strong digital engagement Sunday as Meet the Press featured Secretary of State Marco Rubio following the military action in Venezuela that led to the capture of Nicolas Maduro.
The appearance capped a morning in which Rubio also sat for interviews on ABC News and CBS News in the same timeslot.
In total, the Secretary of State spent more than 18 minutes with NBC News, 13 minutes with CBS News to begin Face the Nation, and 14 minutes with ABC News during the Sunday morning political affairs programs.
Across platforms, NBC led in total views, outpacing its broadcast rivals by wide margins. On YouTube, Meet the Press topped one million views for the Rubio segment alone. That figure topped ABC News’ This Week with George Stephanopoulos, which drew about 340,000 views. CBS News’ Face the Nation trailed further, finishing with roughly 184,000 YouTube views, as of this publication.
Short-form video told a similar story. Meet the Press amassed nearly 6 million TikTok views tied to the Rubio interview. CBS News posted 946,600 TikTok views, according to publicly available figures. ABC News utilized a slightly different strategy on the platform, distributing three clips that collectively generated just over 5 million views from those videos.
Full linear television ratings figures for Meet the Press, Face the Nation, and This Week with George Stephanopoulos are not yet available. They will be released by Nielsen Media Research later this week.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
