Published on
January 6, 2026
China is set to join Taiwan in transforming the way tourists access travel information, with a groundbreaking initiative that will see over 7,000 7-Eleven stores across the country offering valuable travel assistance. This collaboration aims to provide seamless access to key details like restaurant recommendations, hotel options, shopping insights, and more, all available through an easy-to-use QR code system. By utilizing the widespread presence of 7-Eleven stores, China is taking a significant step in enhancing the travel experience for international visitors, offering them essential information at their fingertips in a convenient and accessible format.
Taiwan is set to take a significant step in enhancing the travel experience for international visitors, leveraging its extensive network of 7,200 convenience stores. Starting February 6, travelers arriving in Taiwan will be able to access detailed travel information directly from these stores, making it easier to navigate the island’s offerings and attractions. This move aims to simplify travel logistics and enhance the overall tourist experience, particularly for those who are unfamiliar with the local language or customs.
The initiative, which was formally announced following a memorandum of understanding between Taiwan’s Tourism Administration and a major chain store corporation, aims to revolutionize how visitors interact with the country’s rich culture and diverse attractions. As Taiwan continues to develop its tourism sector, this partnership with the convenience store chain reflects the government’s commitment to making the island a more accessible and welcoming destination for travelers from all corners of the world.
The convenience stores, which are present in almost every corner of Taiwan, will serve as travel information hubs, providing details on a wide variety of essential topics such as local restaurants, hotels, shopping districts, and popular tourist spots. This information will be available through a simple QR code scan, offering a quick and user-friendly solution to help travelers plan their trips in real-time.
Visitors will find these QR codes at participating convenience stores throughout Taiwan. While the service will initially roll out in the northern and eastern parts of Taiwan, including the island of Kinmen, the program is expected to expand nationwide by the end of July. This gradual rollout is expected to increase the reach of the initiative, making the service available to more travelers across the island.
The self-service kiosks found in these stores, known as ibon kiosks, will display the OhBear QR code. Scanning this code will connect travelers to a progressive web app that provides the most accurate, up-to-date travel information. The web app is designed to give users easy access to details about local attractions, public services, and even information on national parks and forestry conservation efforts. By consolidating data from a wide range of public agencies, including the Tourism Administration and local governments, the app ensures that visitors have access to the most reliable and comprehensive information available.
Taiwan’s decision to incorporate public services like the Tourism Administration and other governmental bodies into the app’s database is a strategic one. It allows visitors to benefit from a broad spectrum of resources, ranging from transportation options to insights into national parks, conservation efforts, and cultural landmarks. This integration not only empowers tourists to make informed decisions but also ensures that they have a reliable source of information at their fingertips, especially when navigating an unfamiliar country.
In addition to providing travel information, the initiative is expected to play a key role in Taiwan’s revamped “Taiwan the Lucky Land” program. This program, which allows overseas visitors to participate in prize-winning activities, aims to further enhance Taiwan’s appeal as a travel destination. A new version of the program includes a special incentive for returning travelers: NT$5,000 (approximately US$158) will be offered to tourists who bring along a new visitor, encouraging word-of-mouth recommendations and repeat visits. This added feature aims to create a cycle of tourism that not only benefits visitors but also promotes Taiwan as a destination worth returning to.
The integration of travel services into convenience stores is part of Taiwan’s broader effort to make travel more accessible and convenient. Convenience stores are already a staple in Taiwanese daily life, with many people relying on them for quick meals, snacks, and essential services. By leveraging this existing infrastructure, the government is tapping into a network that already enjoys a high level of foot traffic and widespread usage. This makes it easier for visitors to access essential travel resources without having to seek out additional sources of information.
One of the main advantages of the convenience store-based system is the convenience it offers to travelers. Taiwan’s bustling cities and tourist hotspots are often crowded, and finding specific locations or services can sometimes be a challenge for those unfamiliar with the area. The ability to quickly scan a QR code and access travel information on the spot eliminates many of these challenges, providing visitors with a smooth and efficient travel experience. The app also ensures that travelers can access real-time information, making it possible to adjust their plans on the go if needed.
Moreover, this initiative highlights Taiwan’s commitment to expanding its tourism infrastructure and offering a more personalized experience for international visitors. By integrating technology and travel services into everyday spaces, Taiwan is making it easier for tourists to explore the country on their own terms. Whether they are looking for a great restaurant, finding a hotel, or exploring the island’s rich cultural heritage, this new service promises to be an invaluable resource for visitors from around the world.
This initiative is not just about providing information; it’s also about creating a more engaging and enjoyable travel experience for visitors to Taiwan. By allowing travelers to explore the island with ease, the government hopes to encourage repeat visits and increase Taiwan’s profile as a top tourist destination in the region.
As the program gradually expands and evolves, it is expected to have a lasting impact on Taiwan’s tourism sector. The collaboration between the Tourism Administration and the convenience store chain is just one example of how Taiwan is embracing innovative solutions to enhance its appeal and make the country more accessible to visitors. Whether it’s through easy access to information, interactive travel services, or prize incentives, this initiative represents a significant step forward in making Taiwan a global hub for tourism.
China is following Taiwan’s lead in revolutionizing tourist assistance by launching over 7,000 7-Eleven stores to provide essential travel information via QR codes, offering visitors easy access to key travel details.
With its combination of technology, convenience, and tourism services, Taiwan is setting a new standard for how countries can use everyday spaces to enhance the visitor experience.
