Published on
January 6, 2026
In 2026, Cambodia joins Bulgaria, Albania, Tunisia, Georgia, Vietnam, and other destinations in offering incredible value for money and expanding their appeal to budget tourists. These countries are capitalizing on the increasing demand for affordable travel by introducing various incentives, such as discounted travel packages, extended visa options, and expanded flight routes. As more travellers seek cost-effective holiday options, these destinations are ensuring that they not only meet the needs of budget-conscious tourists but also compete to attract them. By improving accessibility and providing unique, affordable experiences, Cambodia and its peers are positioning themselves as top choices for those seeking high-value vacations in 2026.
In 2025, the tourism industry faced significant backlash as protests against overcrowding and rising visitor numbers swept across Europe. Calls to limit tourist numbers, particularly those of lower-spending visitors, became louder in popular spots like the Canary Islands. However, as we move into 2026, the global travel landscape is shifting, with many destinations embracing a more inclusive approach, welcoming budget-conscious travellers with open arms.
While some regions spent 2025 trying to deter low-spend tourism, many others are now focused on attracting it. Across Europe, North Africa, and parts of Asia, countries are actively investing in affordable travel, relaxing entry requirements, and running targeted campaigns to draw in tourists who prioritize value.
Tunisia is one standout example, actively expanding its affordable holiday offerings and improving flight connections. The country’s year-round budget packages, combined with its natural beauty and cultural richness, are making it a go-to destination for value-seeking travellers. Tunisia’s blend of stunning landscapes and low costs positions it as a rising star in the affordable travel market.
Bulgaria is another example, with its Sunny Beach and Varna regions marketed as some of Europe’s best-value coastal spots. The country’s affordable prices, paired with its picturesque beaches and rich cultural history, make it an attractive option for travellers on a budget. Bulgaria continues to position itself as an ideal destination for those looking to enjoy the beauty of the Black Sea coast without the hefty price tag associated with other European beach destinations.
In Croatia, the Istrian Peninsula is carving out a reputation as an affordable alternative to the more expensive tourist hotspots of Dubrovnik and Split. With its tranquil charm, scenic coastline, and rich heritage, Istria is offering an inviting and budget-friendly experience for those seeking a relaxed vacation without the high costs. As Istria continues to grow in popularity, it’s proving to be a smart choice for travellers looking for quality experiences on a budget.
Meanwhile, Egypt is planning for the future with its ambitious 2030 tourism strategy. The country’s focus is on attracting more visitors through affordable, mass-market tourism options. With iconic landmarks like the Pyramids of Giza and a wealth of ancient history, Egypt offers tremendous value for those seeking a culturally enriching and affordable getaway. The country is investing in infrastructure and promotional campaigns to ensure that Egypt remains a top destination for travellers who want to explore on a budget.
Albania is another country that’s focusing on boosting budget tourism. With increased investments in infrastructure, better flight access, and targeted marketing, Albania is becoming an increasingly popular destination for budget-conscious travellers. Its stunning landscapes, from pristine beaches to rugged mountains, alongside its rich cultural history, make Albania a compelling choice for those seeking a unique and affordable European experience.
Sri Lanka is taking bold steps to attract more visitors with its introduction of free 30-day visas. This initiative is aimed at boosting tourism to the island, which is known for its diverse landscapes, historic sites, and tranquil beaches. With the free visa offering, Sri Lanka is making it easier than ever for budget travellers to visit, providing an affordable and hassle-free gateway to explore its natural beauty and vibrant culture.
Other countries, including Cambodia, Georgia, Nepal, and Vietnam, are also stepping up their efforts to cater to budget tourists. These countries are expanding visa options, enhancing flight routes, and investing in tourism development to create welcoming environments for value-seeking travellers. These destinations are not just waiting for budget tourists to arrive—they are actively competing to attract them, offering new incentives and opportunities for travellers on a budget.
Despite the rise of anti-budget tourism campaigns in a few Western European cities, such as Amsterdam, Ibiza, Majorca, and Tenerife, British holidaymakers have not been significantly affected. A survey of 2,000 UK travellers found that only a small percentage felt unwelcome in these destinations. This suggests that, despite some restrictions, many places still remain open to travellers who seek affordable holidays.
Looking ahead to 2026, it’s clear that the global travel landscape is shifting to embrace affordability. From Tunisia’s expanding budget options to Sri Lanka’s free visas, travellers on a budget have more opportunities than ever to explore the world. While some cities may be tightening their regulations, the broader trend shows a growing number of destinations eager to cater to tourists looking for value.
In 2026, Cambodia joins Bulgaria, Albania, Tunisia, Georgia, Vietnam, and more in offering exceptional value for money, expanding their appeal to budget-conscious tourists through affordable travel packages, extended visas, and increased accessibility.
In the coming year, budget-conscious travellers can look forward to a wealth of affordable options. With destinations worldwide offering a warm welcome to those seeking great value, 2026 promises to be an exciting year for affordable travel.
