Published on
January 6, 2026
In 2026, the world is calling UK travellers to experience a mix of iconic cultures, breathtaking landscapes and memorable adventures. Whether it’s the legendary Route 66 stretching across the United States, the sun-drenched beaches of Lisbon, the ancient streets of Rome, or the vibrant markets of Istanbul, these destinations have become the ultimate travel hotspots. Portugal, Turkey, Greece, France and Italy have long been favourites, but now the US is joining them in offering an unforgettable journey. According to the Travel and Tour World (TTW) research on the Top 50 Preferred Destinations of UK Travellers in 2026, this year’s list is more exciting than ever. Here’s why these countries and cities are the perfect getaway for UK travellers in 2026.
Why Route 66 is Now a Must-Visit for UK Travellers in 2026
The US is home to many famous travel destinations, but none are as iconic as Route 66. Also known as the “Mother Road,” this historic route stretches more than 2,400 miles from Chicago to Santa Monica, crossing eight states and offering a wealth of experiences. In 2026, Route 66 is celebrating its 100th anniversary, which makes it an even more significant destination for UK travellers. The US government has planned special events and exhibitions to celebrate the centennial, adding even more excitement to the trip. Along the way, visitors can experience American culture through quirky roadside attractions, classic diners and scenic spots. Route 66 offers an authentic American road trip that provides UK travellers with the perfect opportunity to explore the heart of the country, with so much to discover.
For those craving adventure and cultural immersion, Route 66 is the ultimate journey across the US and it’s never been more accessible for international tourists. The US has put a significant focus on promoting Route 66, with Travel USA actively marketing this legendary route to UK travellers seeking iconic experiences beyond the ordinary.
Discover the Charm of Lisbon, Portugal: A City Full of History and Beauty
In recent years, Lisbon has become a top choice for UK travellers and 2026 is expected to be no different. Known for its historic architecture, vibrant culture and picturesque views, Lisbon offers a blend of old-world charm and modern life. The UNESCO World Heritage sites, like the Belém Tower and Jerónimos Monastery, are just the beginning of the city’s appeal. Visitors can wander through cobbled streets, indulge in delicious Portuguese cuisine and soak in the sun along the Tagus River.
For UK travellers, Lisbon is one of the most accessible European cities, with direct flights making it a perfect short-haul getaway. In addition to its historical allure, Lisbon’s climate is ideal for those seeking warm weather, with sunny days nearly all year round. Portugal has worked hard to promote Lisbon as a prime destination for international visitors, including those from the UK, ensuring that tourists have everything they need to make their stay memorable.
Istanbul, Turkey: A Perfect Blend of Cultures and Experiences
There’s no place quite like Istanbul. Located at the crossroads of Europe and Asia, Istanbul is a city that has long fascinated visitors with its rich history, unique culture and stunning architecture. The city is home to iconic landmarks such as the Hagia Sophia, the Blue Mosque and the Grand Bazaar — each a testament to Istanbul’s diverse heritage and storied past. For UK travellers, Istanbul offers the perfect blend of traditional and modern, where you can shop in vibrant markets, sip on Turkish coffee and explore majestic mosques.
In addition to its cultural and historical offerings, Istanbul has emerged as a leading city for luxury travel. The Turkish government has worked to enhance the city’s tourism infrastructure, making it easier and more enjoyable for international tourists, including those from the UK, to explore. With many direct flights from the UK, Istanbul is a highly accessible and affordable option for a long weekend or longer stay.
Santorini, Greece: A Dream Destination for UK Travellers Seeking Sun and Romance
Santorini, the jewel of the Greek Islands, has long been a favourite for UK travellers looking to escape to an idyllic paradise. Famous for its white-washed buildings, blue-domed churches and breathtaking sunsets, Santorini is a picture-perfect destination for those seeking romance, relaxation and stunning natural beauty.
For UK travellers seeking the ultimate beach getaway, Santorini offers crystal-clear waters, luxury resorts and charming villages. As part of Greece’s tourism offerings, Santorini has been consistently highlighted as a top Mediterranean destination. The Greek government continues to promote the island’s cultural and natural beauty, providing ample opportunities for tourists to enjoy everything from wine-tasting tours to visits to ancient ruins. With direct flights available from the UK, Santorini is a top choice for those seeking both relaxation and adventure.
Paris, France: The Eternal City of Romance, Fashion and Culture
Paris, often dubbed the City of Love, is undoubtedly one of the most iconic destinations in the world, attracting millions of visitors every year. For UK travellers, Paris remains a timeless favourite thanks to its rich history, artistic heritage and unparalleled landmarks. The Eiffel Tower, Louvre Museum and Champs-Élysées are just a few of the iconic sites that make Paris a must-visit destination.
With affordable direct flights from the UK, Paris is an easily accessible getaway, whether for a romantic weekend or a cultural exploration. The French tourism authority continues to promote Paris as a top choice for short-break travellers from the UK, encouraging them to explore the fashion capital’s endless museums, gourmet dining and charming streets. In 2026, Paris will continue to shine as a leading European destination.
Rome, Italy: A Journey Through Time in Italy’s Eternal City
Rome, the Eternal City, is a destination that promises adventure, history and culture at every turn. UK travellers flock to Rome to explore ancient ruins, visit world-class museums and experience authentic Italian cuisine. Landmarks such as the Colosseum, Vatican City and Pantheon make Rome an iconic destination for those wanting to immerse themselves in the heart of Western civilisation.
The Italian government continues to invest in the tourism sector, ensuring that Rome remains one of the most accessible and affordable destinations for international visitors. With numerous direct flights from the UK, Rome is ideal for both short city breaks and longer stays. Whether you’re a history buff or a foodie, Rome offers something for everyone.
Conclusion: 2026 Is the Year for UK Travellers to Explore These Unforgettable Destinations
2026 is shaping up to be an extraordinary year for UK travellers, with destinations like Route 66, Lisbon, Istanbul, Santorini, Paris and Rome offering an exciting blend of cultural immersion, sun and beach getaways and unmatched historical experiences. Whether you’re looking to cross the United States off your bucket list, bask in the Mediterranean sunshine, or explore Europe’s most iconic cities, these locations have everything you need for an unforgettable adventure. The combination of direct flights, affordable prices, rich history and unique cultural experiences make these destinations the ultimate choice for UK travellers in 2026.
Each of these cities — Route 66, Lisbon, Istanbul, Santorini, Paris and Rome — offers something unique, from sun-soaked beaches to ancient ruins, making them the perfect escape in 2026. The future of UK tourism is looking brighter than ever, with these incredible locations at the forefront of travel.
