Published on
January 7, 2026
Portugal, along with Ireland, Sweden, Italy, Switzerland, Germany, and several other European nations, is playing a pivotal role in leading Brazil’s tourism surge, which has resulted in all-time high visitor numbers in key cities like Rio de Janeiro, Salvador, and Florianópolis. This surge is largely driven by Brazil’s newly expanded visa-free policies, which have made it easier for European travelers to explore the country’s vibrant culture, stunning natural landscapes, and world-renowned attractions. As a result, the country has experienced record-breaking international arrivals, significantly boosting its tourism revenue and creating thousands of new jobs.
Brazil’s tourism sector has experienced a monumental rise in international arrivals, thanks to an expanded visa-free policy that has made it easier for visitors from Europe and beyond to explore the country’s rich culture, natural beauty, and iconic attractions. The surge in tourists, particularly from Portugal, Ireland, Sweden, Italy, Switzerland, Germany, and other European nations, has had a significant impact on Brazil’s tourism revenue, with cities like Rio de Janeiro, Salvador, and Florianópolis seeing unprecedented visitor numbers.
In 2025, Brazil not only surpassed its National Tourism Plan target of 6.9 million visitors but also saw a 35% increase in international arrivals, reaching over 9 million for the first time in history. This surge has been fuelled by expanded air routes, major events like COP30, and aggressive marketing efforts to promote Brazil as a top travel destination.
A Surge in European Visitors to Brazil
Among the countries contributing to Brazil’s tourism boom, Portugal is one of the top contributors, along with several other European nations. The newly implemented visa-free policy for European visitors has led to an influx of tourists eager to experience Brazil’s warm hospitality, stunning landscapes, and cultural diversity.
With the expansion of direct flight routes from key European cities to Brazilian destinations, European travelers are finding it easier than ever to visit the country. Portugal’s TAP Air Portugal has added new direct flights to Rio de Janeiro and Salvador, and Brazil’s largest carriers, LATAM and GOL, have also ramped up their services to accommodate growing demand.
List of European Countries Benefiting from Brazil’s Visa-Free Policy
As of January 2026, citizens from the following European countries can enter Brazil visa-free for short stays of up to 90 days:
AustriaBelgiumBulgariaCroatiaCzechia (Czech Republic)DenmarkEstoniaFinlandFranceGermanyGreeceHungaryIcelandItalyLatviaLiechtensteinLithuaniaLuxembourgMaltaNetherlandsNorwayPolandPortugalRomaniaSlovakiaSloveniaSpainSwedenIrelandMoldovaUnited KingdomSwitzerland
This visa-free policy has been a game-changer, encouraging more European travelers to visit Brazil, explore its diverse ecosystems, and immerse themselves in the country’s vibrant culture.
Key Periods for Growth in Brazilian Tourism
The year 2025 marked a strong recovery for Brazil’s tourism sector, with the first half of the year seeing remarkable growth in visitor numbers. By the end of the first quarter, Brazil welcomed 3.74 million international tourists, marking a 47.8% increase compared to Q1 2024. By the end of the second quarter, the total number of international arrivals exceeded 5.33 million, a staggering 48.2% growth compared to the same period in 2024.
The continued growth throughout the year was evident by September, when Brazil surpassed 7 million international visitors, a 45% increase over the previous year. This growth trajectory was sustained through October, with arrivals reaching over 8 million, a 40% increase compared to the previous year.
Growth Comparison TablePeriod2025 Arrivals (Million)2024 Arrivals (Million)YoY Growth RateFull Year9+6.7735%H15.333.648.2%Jan-Sep7.094.8945%Jan-Oct>85.7140%Q13.742.5347.8%Eco-Tourism and Adventure Travel: A Growing Trend in Brazil
Brazil is not only famous for its vibrant cities but also its unmatched natural beauty. The country is home to two of the world’s most biodiverse regions: the Amazon Rainforest and the Pantanal wetlands. These areas are at the heart of Brazil’s growing eco-tourism sector, attracting international visitors eager to explore the great outdoors.
The Amazon Rainforest and Pantanal
The Amazon, often referred to as the “lungs of the planet,” is one of the most biodiverse places on Earth, attracting nature lovers from across the world. With the new visa-free policy, more European tourists are expected to explore the jungle, take part in guided tours, and learn about the indigenous cultures that call the region home. These tours are increasingly available in multiple languages, including Mandarin, making them accessible to a wider range of international visitors.
Similarly, the Pantanal, the world’s largest tropical wetland, has become a hotspot for eco-tourism. Known for its rich biodiversity and stunning wildlife, the Pantanal offers the perfect setting for birdwatching, wildlife safaris, and fishing trips. With new flights and easier access, the Pantanal is poised to become an even more popular destination for European tourists.
Cultural, Culinary, and Historical Attractions Await Visitors
Brazil’s rich cultural heritage is a major draw for tourists. Cities like Rio de Janeiro, Salvador, and Florianópolis are world-renowned for their lively festivals, samba music, and colorful carnival celebrations. Salvador, with its African-influenced architecture and UNESCO World Heritage status, is particularly appealing to travelers looking for a cultural immersion.
Brazilian cuisine, with its unique blend of indigenous, African, and Portuguese influences, is another major attraction. From the famous feijoada (a hearty black bean stew) to acarajé (fried dough filled with shrimp), Brazilian food is as diverse as its people. The growing demand from European travelers is encouraging local restaurants to cater to international tastes, offering a combination of traditional Brazilian dishes alongside familiar European flavors.
In addition to its cultural and culinary offerings, Brazil is home to a wealth of UNESCO World Heritage Sites, including the historic cities of Ouro Preto and Olinda, the Iguazu Falls, and the Pantanal. These iconic destinations are now more accessible to international visitors, making them must-see attractions for tourists from Europe and beyond.
Practical Tips for European TouristsLanguage and Communication: While Portuguese is the official language of Brazil, many tourist attractions and hotels in major cities offer services in English and Spanish. European visitors may also find some services available in Mandarin, catering to the growing Chinese tourism market.Currency and Payments: The Brazilian Real (BRL) is the local currency, but credit cards are widely accepted across Brazil. Many establishments are also beginning to accept mobile payment options like Alipay and WeChat Pay, especially in tourist-heavy areas.Weather and Clothing: Brazil’s climate varies depending on the region. Rio de Janeiro is known for its tropical climate, while the Amazon Rainforest is hot and humid year-round. Tourists should pack light, breathable clothing, sunscreen, and insect repellent if visiting the Amazon.Health and Safety: Before traveling to Brazil, European tourists should check vaccination requirements, particularly for yellow fever if planning to visit the Amazon. As with any international destination, it’s important to be cautious of personal belongings and stay aware of one’s surroundings.Visa-Free Entry: The new visa-free policy for European tourists simplifies entry into Brazil. However, travelers should always verify passport validity (at least 3-6 months) and check the latest entry requirements.What the Future Holds for Brazil Tourism
With the newly expanded visa-free policy, Brazil is poised for even greater tourism growth in 2026 and beyond. The combination of enhanced air connectivity, cultural offerings, eco-tourism opportunities, and ease of travel will make Brazil one of the most popular destinations for European travelers.
Portugal, Ireland, Sweden, Italy, Switzerland, Germany, and other European nations are driving Brazil’s tourism surge, with all-time high visitor numbers in Rio, Salvador, and Florianópolis. This growth is fueled by Brazil’s expanded visa-free policies, making travel easier for European tourists.
As Portugal, Ireland, Sweden, Italy, Switzerland, Germany, and other European nations continue to contribute to Brazil’s tourism boom, the country’s economy will benefit from increased revenue and job creation in the sector. With its stunning landscapes, rich history, and warm hospitality, Brazil is positioning itself as a leading global tourism hub.
