Polish ecommerce company Allegro is selling its subsidiaries in Slovenia and Croatia, to German private equity firm Mutares. This means that Mimovrste, a well-known online retailer in Slovenia, will get a new owner. The sale is an effort to streamline Allegro Group’s financial results.

Allegro is a popular online marketplace from Poland. In 2024, it generated a revenue of 2.6 billion euros. For 2025, it has not released its financial results yet. But in the third quarter, it recorded a total trade volume of 4 billion euros.

Mall South

The company has several localized online stores, in the Czech Republic and in Slovakia. Up until now, Allegro Group also had several subsidiaries in Slovenia and Croatia. It was the owner of the popular Slovenian online store Mimovrste, and the Croatian Internet Mall. Together with its dedicated technology assets and teams based in the Czech Republic to support these operations, these fall under the Group’s Mall South.

‘Mall South’s adjusted EBITDA was a loss of almost 5.7 million euros in September 2025’

Up until September 2025, the Mall South segment generated a GMV of 91.9 million euros (387.1 million Polish zloty), which was a year-over-year decrease of 6.7 percent. Its revenue was 69.13 million euros (291.1 million Polish zloty), a decrease of 7.8 percent. Additionally, its adjusted EBITDA was a loss of almost 5.7 million euros (-23.8 million Polish zloty), a decrease of 9.2 percent.

Binding share purchase agreement

These negative financial results were not new. Mimovrste, for example, has been loss-making for years. Now, Allegro Group has decided to discontinue Mall South. The company has signed a binding share purchase agreement. This means that Mutares is acquiring 100 percent of the shares in Mall South.

‘The sale will have a positive impact on the Group’s result, by eliminating operating losses’

“While the Company estimates the total non-recurring negative impact of the disposal at approximately 55.8 million euros (235 million Polish zloty), the Management Board anticipates that the divestment will have a positive impact on the Group’s Adjusted EBITDA profile by eliminating the Mall South operating losses”, said Allegro in a statement.