사진 확대 Blackpink. Photo courtesy of YG Entertainment
Blackpink has claimed the No. 1 spot in girl group brand reputation.
According to the Korea Institute of Corporate Reputation, a big data analysis of girl group brand reputation for January 2026 showed Blackpink in first place, followed by Ive in second and Twice in third.
To analyze girl group brand reputation, the Korea Institute of Corporate Reputation examined 52,502,090 pieces of brand big data collected from December 11, 2025 to January 11, 2026. It measured brand reputation indices based on participation, media, communication, and community indices for girl group brands. Compared with the 52,664,307 pieces of girl group brand big data in December, the total volume decreased by 0.31%.
The Blackpink brand, which ranked first in girl group brand reputation and consists of Jisoo of Blackpink, Jennie Kim, Rosé, and Lisa of Blackpink, recorded a participation index of 59,568, a media index of 819,750, a communication index of 1,256,416, and a community index of 4,059,242, resulting in a brand reputation index of 6,194,975. This represents a 16.90% increase from its December brand reputation index of 5,299,273.
The Ive brand, which ranked second and consists of An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo, posted a participation index of 115,124, a media index of 542,982, a communication index of 1,550,809, and a community index of 2,546,165, for a brand reputation index of 4,755,080. Compared with its December brand reputation index of 5,579,470, this is a 14.78% decline.
The Twice brand, which ranked third and includes Nayeon, Jeongyeon, Momo Hirai, Sana Minatozaki, Jihyo, Mina Myoi, Dahyun of girl group Twice, Chaeyoung, and Tzuyu, recorded a participation index of 58,956, a media index of 800,044, a communication index of 1,085,790, and a community index of 1,637,217, resulting in a brand reputation index of 3,582,007. This is a 14.55% increase from its December brand reputation index of 3,126,926.
The ILLIT brand, which ranked fourth and consists of Yunah, Minju, Moka, Wonhee, and Iroha, posted a participation index of 98,804, a media index of 301,776, a communication index of 1,470,859, and a community index of 1,516,099, for a brand reputation index of 3,387,538. Compared with its December brand reputation index of 1,958,163, this marks a 73.00% rise.
The Red Velvet brand, which ranked fifth and includes Wendy, Irene, Seulgi, Joy, and Yeri, recorded a participation index of 31,545, a media index of 740,965, a communication index of 1,202,653, and a community index of 1,254,351, resulting in a brand reputation index of 3,229,515. This is an 18.10% increase from its December brand reputation index of 2,734,454.
Koo Chang-hwan, head of the Korea Institute of Corporate Reputation, stated, “In the January 2026 analysis of girl group brand reputation big data, the Blackpink brand, consisting of Jisoo of Blackpink, Jennie Kim, Rosé, and Lisa of Blackpink, ranked first. When we examined the girl group brand category, the total volume of girl group brand big data decreased by 0.31% compared with the 52,664,307 data points recorded in December. A closer look shows brand consumption fell 11.57%, brand issues declined 1.73%, brand communication dropped 6.19%, while brand diffusion rose 5.61%.”
He went on to explain, “In the link analysis for the Blackpink brand, the terms ‘making a comeback,’ ‘collaborating,’ and ‘donating’ appeared prominently, while the keyword analysis highlighted ‘Rosé,’ ‘run,’ and ‘Tamagotchi.’ An analysis of positive versus negative sentiment toward the Blackpink brand showed a positive ratio of 92.08%.”
The top 30 girl group brand reputation rankings for January 2026 were as follows: Blackpink, Ive, Twice, ILLIT, Red Velvet, Mamamoo, Aespa, KiiiKiii, Oh My Girl, Le Sserafim, I-dle, Apink, WJSN (Cosmic Girls), Babymonster, Hearts2Hearts (H2H), NMIXX, Izna, Girl’s Day, H1-KEY, ITZY, tripleS, STAYC, EXID, FIFTY FIFTY, Kep1er, KATSEYE, Kiss of Life, Unis, cignature, and MEOVV.
[Yang So-young, Star Today]
This article has been translated by GripLabs Mingo AI.