Japanese green tea beverage-maker Ito En is seeking to boost sales of its Oi Ocha products in Europe after launching a local unit in Germany.
Ito En Europe was established in Dusseldorf in April 2024 in response to European Union regulations requiring all plastic beverage containers to have tethered caps, according to its managing director, Akito Suzuki.
Suzuki said the company learned about the new regulations a few years before they were introduced in July 202