With these changes, the team increased productivity by more than 40%, freeing them to focus on growth. “Data analysis used to take one week with two people dedicated to it. Today, if you generate a good prompt, that takes 20 minutes for an update”, says Yerco. Now, every client marketing campaign Incrementa launches is analyzed using Gemini Enterprise Standard to deliver consistent, precise, and highly detailed insights.
Where Incrementa used to manually analyze up to nine brands, three social networks per brand, and a full year of publications (between 1 and 2 million data points), it can now simply ask Gemini 2.5 Pro. The agent analyzes the same data and explains the gap between current and potential performance in natural language. This allows the agency to offer recommendations based on data rather than assumptions. This strategic shift has led to a more than 30% improvement in client campaign reach, solidifying Incrementa as the seventh-largest media investment company in Chile.