It was an event that was held at a high regard and also high level, in recent years taking up a spot in late May. Whilst shadowed by the Giro d’Italia, last year’s edition saw Matthew Brennan take a stellar GC win after being combative in the sprints but also survive the hilly stages in which he was attacked hard. It was an edition that delivered, howevet the spectacle is not what the race was dependent on for its survival.
“We’re doing more or less the same thing: broadcasting beautiful pictures, making a bike race in Norway, but they get the funding we are asking for, we don’t. But that’s life. Life isn’t always 100% fair, you know? That’s what I tell my kids.”
Around half of the budget for the race came from the Norwegian government but this year that was not going to be the case. Without the financial resources to maintain the event at the level it was for many years now, there was no option but to cancel it. In the future it may show up again.
Interest in cycling going up or down?
Is this a result of Norways’ diminishing interest in cycling? The veteran doesn’t think so. “Cycling is quite big. We have a lot of people using bikes all the time. Also, racing is decent, but in general, everybody is biking to work or everywhere. For sure, it is a big part of people’s lives.”
It has competition against the other endurance sports where the country thrives in, mostly skiing naturally; but also running now. Cycling does not have such a front position anymore as it once had, specially when Thor Hushovd was World Champion, or when the World Championships were organized in Bergen back in 2017.