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eBay Investment Narrative Recap
To own eBay, you need to believe its marketplace can keep monetising high-intent traffic while defending relevance against more integrated and social-first rivals. The new net zero logistics roadmap looks directionally positive but does not materially change the near term picture, where the key upside catalyst remains growth in higher margin ads and the biggest risk is seller pushback as fees and ad costs rise.
The recent expansion of eBay’s Promoted Stores and ad formats, including into eBay Live and influencer storefronts, ties directly into that advertising catalyst by widening paid visibility options for sellers. At the same time, changes to promoted listings fee rules and higher final value fees in key markets could test seller economics and uptake just as eBay looks to grow this higher margin revenue stream.
Yet alongside this opportunity, investors should also be aware that growing dependence on a narrower set of high engagement categories could…
Read the full narrative on eBay (it’s free!)
eBay’s narrative projects $12.3 billion revenue and $2.3 billion earnings by 2028. This implies 5.4% yearly revenue growth and about a $0.1 billion earnings increase from $2.2 billion today.
Uncover how eBay’s forecasts yield a $93.97 fair value, in line with its current price.
Exploring Other Perspectives
EBAY 1-Year Stock Price Chart
Seven fair value estimates from the Simply Wall St Community span roughly US$63 to US$116, reflecting very different views on eBay’s longer term earnings power. Set this against the current reliance on a few high growth categories for GMV momentum and consider how fragile that driver might be if buyer enthusiasm fades.
Explore 7 other fair value estimates on eBay – why the stock might be worth 32% less than the current price!
Build Your Own eBay Narrative
Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.
A great starting point for your eBay research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.Our free eBay research report provides a comprehensive fundamental analysis summarized in a single visual – the Snowflake – making it easy to evaluate eBay’s overall financial health at a glance.Searching For A Fresh Perspective?
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This article by Simply Wall St is general in nature. We provide commentary based on historical data
and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your
financial situation. We aim to bring you long-term focused analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
Simply Wall St has no position in any stocks mentioned.
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