GEA Chairman Turki Alalshikh confirms massive turnout reflecting Riyadh’s position as a premier global destination
Riyadh Season has achieved a remarkable milestone of 14 million visitors, as announced by Turki Alalshikh, Chairman of the General Entertainment Authority (GEA) Board. This notable turnout highlights the wide range of events and experiences available, solidifying its status as a leading global entertainment destination.
This number highlights the remarkable growth in Riyadh and showcases the robust content offered by Riyadh Season. With diverse events ranging from arts and concerts to global exhibitions and theatrical performances, it provides an all-encompassing experience designed to captivate audiences of every age and interest.
Throughout the recent period, Riyadh Season has hosted significant events and large-scale activities, attracting substantial attendance and high engagement. The Joy Awards 2026 stood out, showcasing stars and prominent figures from the Arab world during a spectacular night dedicated to celebrating outstanding artistic and creative accomplishments.
Recently, the season welcomed the international musical evening A Night of Honour & Heroes, which provided a top-notch orchestral experience featuring The Bands of His Majesty’s Royal Marines. The show uniquely combined sophisticated musical performance with intricately designed visual scenes.
This milestone is part of the season’s ongoing initiative, which consistently provides fresh and varied content that draws visitors both from the Kingdom and overseas. It contributes to an integrated entertainment ecosystem that enhances Riyadh’s reputation as a top entertainment destination.
Read more: Riyadh Season smashes records as visitor count hits 12 million
Key zones and visitor engagement
The key zones of Riyadh Season have enjoyed robust visitor turnout, especially Boulevard City, which offers a range of experiences and integrated entertainment options. Boulevard World takes visitors on a cultural journey within a single location, accompanied by Via Riyadh’s premium experiences and The Groves’ distinctive atmosphere that fuses artistic flair with unique entertainment venues.
Riyadh Season maintains a full calendar of major events and headline experiences, driven by its dedication to offering world-class entertainment that enriches the Kingdom’s entertainment landscape and strengthens Riyadh’s status as a premier destination for entertainment.