This fast-growing crypto exchange has big ambitions.

Blockchain technology is a megatrend drawing more interest from Wall Street. The growing demand for stablecoins and the trend toward real-world asset tokenization are pushing more banks to explore digital asset custody, according to a 2025 Ripple report.

This is a tailwind for Coinbase Global (COIN 5.57%), the leading cryptocurrency exchange. Here’s why this stock could be a long-term winner.

A phone displaying the Coinbase logo next to Bitcoin.

Image source: Getty Images.

Why invest in Coinbase?

Coinbase is already gaining the trust of individuals and institutions. Its trailing-12-month revenue has grown at a 37% compound annual rate since 2022. Notably, transaction revenue from institutional customers grew 144% year over year in the third quarter, compared with 73% growth from consumers.

While exchanges will experience ups and downs in trading revenue across market cycles, what matters is the long-term trend of customers who bring more assets onto the platform. Coinbase’s customer crypto assets have grown from $75 billion in Q4 2022 to more than $500 billion as of Q3 2025.

Coinbase Global Stock Quote

Today’s Change

(-5.57%) $-13.42

Current Price

$227.73

With higher assets, it becomes easier to generate higher revenue, and Coinbase is certainly positioned to do just that. It now offers stock trading, and management has expressed the long-term goal of offering more services to become a leading financial services company.

An investment in Coinbase is a bet on the future of global finance. While the stock is not a bargain, its $65 billion market cap still seems low compared with more established financial-services companies with much higher market caps.

John Ballard has no position in any of the stocks mentioned. The Motley Fool recommends Coinbase Global. The Motley Fool has a disclosure policy.