Consumer

Automation, multilingual support help stores cater to visitors efficiently

20260114N Jins customer service

Japan’s eyewear retailers such as Jins, pictured here, are attracting more customers from other countries thanks to cheaper prices. (Jins)

MISAKI MORIKAWA

January 25, 2026 17:20 JST

TOKYO — Japanese eyeglasses retail at prices notably cheaper than global standards, a fact that has drawn tourists to domestic eyewear shops and retailers opening new outlets in prime locations such as Tokyo’s upscale Ginza neighborhood.