ITALY – Belgian bakery giant Puratos has launched Puratos Cascarano, a joint venture with Cascarano Vincenzo Srl in Capurso near Bari, Puglia, to expand its footprint in southern Italy and capitalize on growth in baking and patisserie ingredients.
Finalized at the end of 2025, the partnership, evolving from nearly 30 years of collaboration, integrates Cascarano’s local expertise with Puratos Italia’s innovation, targeting the Puglia and Basilicata markets with premium products such as dough improvers, fillings, and chocolate.
This marks Puratos Italia’s third such deal since 2023, boosting consolidated revenues to €145 million (US$171.9M) and supporting a goal to double turnover by 2030.
Puratos Cascarano will bring together existing Puratos assets and teams in Italy under a single operational umbrella, combining production capabilities with enhanced technical service and application laboratories.
The launch of Puratos Cascarano builds on a proven expansion strategy that puts customer proximity at the center.
“Italy plays a unique role in shaping food culture globally, and our continued investment here reflects our belief in the power of strong local partnerships,” said Pierre Tossut, CEO of Puratos Group.
“The creation of Puratos Cascarano is a perfect example of how we grow: by combining global expertise with trusted local relationships to serve our customers and communities even better.”
Following earlier joint ventures that strengthened Puratos’s presence in Italy, this new partnership allows them to extend their reach into the southern part of the country, bringing Puratos’s technical support, insights, and innovative solutions closer to customers operating in a market with strong bakery traditions and significant growth potential.
By combining the entrepreneurial strength of a trusted local partner with Puratos’s global capabilities in innovation, technical expertise, and consumer insights, Puratos continue to support customers as they adapt to evolving consumer expectations and grow their businesses.
Vincenzo Cascarano will lead the joint venture as General Manager of Puratos Cascarano, ensuring continuity, strong customer relationships, and a service-oriented approach aligned with our shared values.
The company intends to leverage its global R&D network while adapting solutions to Italy’s regional preferences, ranging from traditional breads and pastries to modern patisserie and chocolate applications.
Puratos also signalled its intent to work closely with ingredient suppliers and distributors to ensure supply continuity and explore opportunities for local sourcing where feasible.
This joint venture supports Puratos’ growth ambitions while remaining firmly focused on what matters most: helping our customers succeed, today and in the future.
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