Diverzum, the leading digital discount and loyalty platform for students in Central and Eastern Europe, has officially entered the Romanian market, continuing company’s regional expansion. To celebrate its fourth anniversary, Diverzum has launched its services in Romania, entirely self-financed, strengthening the connection between Gen Z consumers and the brands they love.

 

“We are thrilled to launch Diverzum in Romania and to build stronger connections between Romanian students and their favorite brands,” said co-founders Fanni Gyarmati and Miki László. “With thousands of students constantly looking for smart ways to save, Diverzum makes everyday spending easier, cooler, and more affordable.”

“For Gen Z, a brand is not just a product — it’s part of their identity,” the founders added. “Diverzum is designed to meet the needs of both students and brands. Students are looking for the best deals and best price-quality ratio and are always seeking ways to save while enjoying their preferred products. By offering authentic discounts from beloved brands, we help build trust and long-term loyalty. At the same time, brands that engage students early achieve stronger affinity and reduce future marketing costs.”

Preparation for the Romanian market entry began in June 2025, with a soft launch for students and potential partners in early September. Since then, the platform has already gained more than 32.000 registered users and secured more than 20 offers from brands, with both numbers growing steadily.

For the launch, Diverzum partnered with several internationally recognized brands known for their commitment to younger audiences, including Wolt, Uber, FlixBus, Myprotein, Fashion Days and many others.

“We expect fast growth in Romania, supported by four years of experience and a strong, highly skilled team,” added Miki László. In this respect, the company has recruited Teodor Mihalache as partnerships manager, to support brands in Romania with relevant opportunities to connect with students. The Romanian team is further strengthened by Ioana Ciocîrlan, Marketing Manager for Diverzum Romania, who is responsible for driving local marketing efforts and building strong engagement with students.

Beyond business expansion, Diverzum aims to drive social awareness and foster a culture of student recognition.

“Our goal also in Romania is to encourage a cultural shift — one where students receive more attention from both companies and society,” said the co-founders. “Through student discounts, brands gain loyal followers who stay connected well into adulthood, while students enjoy fair treatment and tangible support during this formative stage of their lives.”

To support this objective, Diverzum is conducting in Romania a comprehensive student’s market study – Gen Z Report, which offers valuable insights on Romanian student’s values and purchasing habits. The report combines global trends with local relevance, specifically for the Romanian market. The Gen Z reports conducted in Hungary became highly appreciated guides for Marketing Directors aiming to boost engagement or HR Leaders seeking to attract young talent in the Gen Z era.

 

Diverzum’s success in Hungary

Since its launch four years ago, Diverzum has become Hungary’s largest Gen Z loyalty platform, with over 240,000 active users aged primarily 16–25. In 2025, users spent approximately €25 million through the platform, generating 250.000 monthly transactions. To date, students have saved more than €8.5 million using Diverzum.

Diverzum has evolved from a totally free student discount app into a key decision point in the Gen Z purchase journey, influencing how young consumers choose their favorite brands, services, and even major purchases such as electronics and subscriptions.