If being a millionaire used to mean yacht parties and champagne toasts, someone forgot to tell today’s millionaires. Turns out, having seven figures in the bank doesn’t always come with a sense of financial comfort—or even confidence.

According to the 2025 Planning & Progress Study by Northwestern Mutual, only 36% of U.S. adults with at least $1 million in investable assets actually consider themselves “wealthy.” That means 64%—despite their millionaire status—feel like they’re still chasing financial security. And nearly half say their financial planning still needs work.

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It’s not just about the dollars. Millionaires may have more money than most, but many still face doubts about retirement, rising costs, and the long shadow of potential healthcare bills. Only 12% listed leaving a legacy for their heirs as their top financial goal—so forget the old assumption that rich parents are prepping golden inheritances. In fact, only 53% even plan to leave one.

Their top concerns? Outliving their savings, getting slammed by taxes in retirement, and handling long-term care needs. Meanwhile, the general public is still stuck wondering if Social Security will show up for them at all.

Even with all the worry, millionaires still behave differently from the average person. According to the study, a full 88% say they have a clear understanding of how much they can spend now versus what they need to save for the future. About 77% know how much money it will take to retire comfortably. And 76% describe themselves as disciplined financial planners.

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They also seek more guidance. About 74% of millionaires work with a financial advisor, which is more than double the 34% rate among the general population. Among those who receive financial advice, 60% of millionaires say they trust advisors more than any other source—far more than spouses, online influencers, family members, or business media.

Millionaires who team up with advisors aren’t just better at retirement planning—they also tend to feel stronger across the board. They’re more confident about their finances, their health, even their personal relationships.

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