MySize has brought its new subsidiary Percentil—the Israeli retail-tech company’s latest acquisition, which is a European managed marketplace for buying and selling used clothing—to the mail-ordered masses with Amazon Spain.
The Madrid-made Percentil was founded in 2012 to find the next-best-closet for the likes of Mango and Massimo Dutti—operating in Spain, France, Germany and Italy before entering insolvency proceedings in early 2025.
While some 8,100 storefronts shuttered throughout the last year—possibly due to the previous year’s pinging and ponging economic problems—Percentil focused on stabilizing its business instead, hoping to protect the Spanish platform’s asset value during the downturn. It was a move that many in the specialized and secondhand space embraced; the retailer restructured regardless, though. Percentil filed insolvency proceedings last February before entering Chapter 11 bankruptcy a month later.
Subsequently, MySize acquired Percentil in May 2025 for approximately 610,000 euros (about $679,000) to prevent its liquidation. The acquisition also aimed to strengthen MySize’s presence in the circular economy sector, with Percentil operating as a subsidiary.
With that acquisition now in tow, MySize plans to reposition Percentil as a premium marketplace focused on higher-value items and an enhanced reverse commerce experience. Plus, Percentil can restart private operations in the European secondhand market under the new name, New Percentil, as a sociedad limitada subsidiary.
Its vertically integrated operations include garment intake, inspection, quality control, pricing, catalog management, and resale execution, MySize said of Percentil. The platform supposedly supports both direct-to-consumer resale and circularity programs, too. Its collection is now live on Amazon Spain—what MySize said Percentil is leveraging to “gain access to a broad base of European consumers while retaining full operational control over sourcing, quality standards, pricing and inventory selection.”
It helps that Percentil has 100,000-plus secondhand products—allegedly already authenticated and processed—within its existing infrastructure that can be “selectively allocated” to Amazon.
“This initiative allows us to expand demand efficiently while remaining disciplined on capital and operations,” said Ronen Luzon, founder and CEO of MySize. “Amazon provides incremental reach and liquidity for selected inventory, while Percentil continues to prioritize its proprietary marketplace as its core strategic channel.”
As part of MySize, Percentil will operate alongside other AI-driven solutions, including MySizeID—the Tel Aviv-headquartered company’s flagship, smartphone-based measurement application—and Naiz Fit.
Back in October 2022, the measurement solutions provider acquired another fit technology, the Spain-based Naiz Fit, for $500,000 in cash and 6 million shares of MySize common stock. The deal included up to an additional $1.55 million in future cash—contingent on achieving performance-based milestones, plus a shortfall payment of approximately $450,000—against a 2026 payout.