Published on
January 29, 2026
In 2026, Greece joins the ranks of Italy, France, Japan, and Portugal as one of the top destinations that American travelers are eagerly planning to visit. This inclusion highlights the ongoing demand for authentic and experiential travel, where tourists seek more than just traditional sightseeing. Greece’s appeal lies in its ability to offer immersive experiences, from exploring ancient ruins and engaging with local traditions to partaking in hands-on activities like pottery-making or kayaking over submerged archaeological sites. These unique, culture-rich experiences reflect a growing trend among American tourists who are looking to connect deeply with the places they visit, making Greece a perfect match for those seeking meaningful, experiential journeys.
In 2026, Greece continues to captivate the hearts of American travelers, maintaining its position as one of the most popular destinations. According to a recent survey by the United States Tour Operators Association (USTOA), Greece ranks among the top five destinations expected to attract the most interest from American tourists, alongside Italy, France, Japan, and Portugal. These countries have proven their timeless appeal, drawing travelers year after year due to their deep cultural connections and longstanding allure.
Greece: A Journey Through Myth and History
Greece’s enduring popularity can be attributed to its rich blend of history, culture, and immersive experiences. Beyond its famous landmarks, Greece offers travelers an opportunity to connect deeply with its ancient past and vibrant present. The country continues to appeal to the American market through unique experiences that go beyond typical sightseeing.
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For example, one popular tour takes visitors on a journey through Athens, the Peloponnese, and Rhodes, with a focus on engaging, hands-on experiences. Travelers can explore the Acropolis and visit the ancient ruins of the Peloponnese, but they can also participate in pottery workshops and kayak over the submerged ruins of Ancient Epidaurus. This experiential approach to travel allows visitors to connect with Greece’s history in a personal and interactive way, which resonates with the modern American traveler looking for more than just passive sightseeing.
Italy: Unwavering Popularity and Fresh Experiences
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Italy continues to hold the top spot for American tourists, with its irresistible blend of art, history, and gastronomy. While Italy has long been a favorite among travelers, it remains as enticing as ever. New travelers are still flocking to experience the country’s vibrant culture, scenic landscapes, and world-renowned cuisine. For instance, the “Heart of Italy Tour” combines the iconic cities of Rome and Florence, with a focus on Italy’s culinary traditions and cultural treasures.
This tour exemplifies why Italy remains so beloved—it offers a perfect balance of art, food, and history that is always in demand. Even those who have visited before continue to return for new adventures, drawn by the country’s rich offerings and its ability to constantly evolve.
France: Timeless Elegance and Scenic Beauty
France continues to attract American tourists, offering a diverse array of travel options for various tastes and interests. One of the most popular ways to explore France is through river cruises in Burgundy and Provence, which combine art, nature, and outdoor activities. These cruises allow travelers to immerse themselves in the beauty of France’s countryside while enjoying its renowned art, culture, and fine dining.
Whether it’s relaxing along the riverbanks or exploring the charming villages that dot the region, France offers an unparalleled blend of scenic beauty and cultural richness that remains as appealing as ever. With a long history of attracting American visitors, France continues to be a top destination for those seeking a balance of leisure and exploration.
Japan: A Fusion of Tradition and Modernity
Japan’s rise as a favorite destination among American travelers is undeniable. The country’s juxtaposition of ultra-modern cities like Tokyo and traditional landmarks like Kyoto offers a fascinating contrast that attracts tourists in droves. The combination of cutting-edge technology and ancient cultural traditions makes Japan a destination that appeals to a wide range of travelers.
Tokyo’s fast-paced, neon-lit streets offer a glimpse into Japan’s futuristic side, while Kyoto’s temples, tea ceremonies, and historic sites transport visitors to another era. This contrast between the old and the new is what makes Japan so compelling, offering an unforgettable experience that blends tradition with modernity.
Portugal: Emerging as a Hidden Gem
Portugal is gaining increasing popularity among American tourists, thanks to its diverse offerings of both urban culture and natural beauty. Lisbon, known for its vibrant city life, and the Azores, famed for their stunning landscapes, are becoming must-visit locations for travelers seeking an authentic European experience.
Portugal’s rich history, picturesque coastlines, and welcoming atmosphere make it an ideal destination for those who want to experience a more relaxed and less crowded European getaway. The country’s focus on nature, culture, and gastronomy continues to draw tourists looking for a unique, immersive experience.
Greece joins Italy, France, Japan, and Portugal as a must-visit destination for American travelers in 2026, reflecting the growing demand for authentic, experiential travel that goes beyond traditional sightseeing.
Greece’s strong position in the American tourism market is a testament to its ability to offer more than just a vacation—it offers an enriching, experiential journey that connects visitors with the country’s ancient history, vibrant culture, and breathtaking landscapes. Whether it’s exploring the ruins of Athens, enjoying the stunning views of the Peloponnese, or engaging in hands-on activities in Rhodes, Greece continues to offer a unique experience that resonates with today’s curious and adventurous American traveler.
Alongside Italy, France, Japan, and Portugal, Greece proves that the power of a destination lies in its ability to evolve while maintaining its timeless appeal. As the tourism landscape continues to evolve, these destinations remain steadfast in their appeal, offering new experiences while preserving the essence of what makes them so enduringly popular.
