A new large-scale international campaign to promote Moldova has been launched on the BBC platform, considered one of the most influential and credible media sources globally. The initiative aims to showcase the authentic products, competitive services and local talents that define the country’s identity.
In the coming months, millions of BBC readers and viewers will be able to discover Moldova from a modern, authentic and inspirational perspective, highlighting both its culture and traditions, as well as the country’s economic and tourism potential.
The campaign is carried out in partnership with the Moldova Investment Agency and aims to strengthen Moldova’s positioning on the international map of destinations worth exploring and choosing for business or tourism.
Representatives of the Investment Agency emphasize that this campaign marks an important step in promoting Moldova’s image globally, contributing to attracting investments, developing tourism and enhancing the visibility of local products on foreign markets.
The BBC (British Broadcasting Corporation) is the United Kingdom’s national public broadcaster and one of the largest and most respected media organizations in the world. It is a public institution funded largely through the TV licence fee in the United Kingdom, as well as through other sources for certain international services. It produces and broadcasts news, shows, documentaries, entertainment, and educational programmes for TV, radio and online. It is known for its reliability and journalistic professionalism. Its news is often used as a reference source by other media institutions around the globe. The BBC has international services, such as BBC World News (TV) and BBC News Online, which broadcast news worldwide in English and other languages.