Tesla Inc. (TSLA, Financials) got off to a good start in Denmark in 2026. According to data from Mobility Denmark, new car registrations grew 2.7% year-over-year in January, hitting 458 units.
The slight rise is a bright spot in what has generally been a slow start for Tesla in Europe. Wider regional data suggest that performance is unequal. For example, growth in Nordic nations is partly offset by reduced demand in important markets like France and Norway.
Tesla’s gain in Denmark comes after a challenging year in 2025, when sales in Europe declined by 27% because Chinese manufacturers and local brands were making it harder to supply cars. The company’s recent price changes and new variants of the Model 3 and Model Y are meant to help it get back some of its market share in a congested EV market.
January is always a slow month for sales, but the numbers show that Tesla may be stabilizing in smaller European countries even as it tries to get things going again across the continent.