Czech Republic also known as Czechia is stepping up its outreach to Indian travellers with a fresh tourism push in 2026, positioning itself as an easygoing, culture-rich, and value-friendly European destination.
The new Feel Free to campaign is designed to appeal to Indians looking beyond the usual
Europe itinerary, offering a mix of history, nature, beer culture, wellness, and slow travel, without the pressure of packed schedules or high costs.
The campaign reflects a growing warmth in India–Czechia relations. Over the past few years, ties between the two countries have expanded across trade, education, technology, and tourism.
Direct engagement with the
Indian market has increased, with Czechia Tourism focusing on Indian preferences such as immersive experiences, affordability, safety, and easy mobility across regions. Indian travellers are increasingly being seen as long-stay, experience-driven visitors rather than quick-stop tourists.
Delineating on the initiative, Barbara Andelova, International Markets Manager of CzechTourism said, “With our new concept ‘Feel Free To…’ we present Czechia not just as a country of sights and monuments, but as a destination defined by a feeling – one of freedom, ease, and genuine experiences. We want
travellers to feel the freedom to explore the country on their own terms.”
For Indian travellers, Czechia offers a strong advantage as part of the Schengen zone. A Czech Schengen tourist visa allows travel not just within Czechia but across 27 European countries.
The tourist
visa is applicable if you are travelling purely for tourism purposes and is granted for a stay of up to 90 days within a 180-day period. Applicants need to show proof of accommodation, travel insurance, return tickets, and sufficient funds for the duration of the stay.
Processing timelines are generally straightforward, making Czechia a convenient entry point into Europe.
What makes the Feel Free campaign stand out is its focus on experiences rather than checklists. Instead of rushing from one landmark to another, visitors are encouraged to slow down and explore Czechia beyond Prague.
While Prague remains a major draw with its Charles Bridge, Old Town Square, and Prague Castle, the country offers much more for travellers willing to explore.
Český Krumlov, a
UNESCO World Heritage town, feels like stepping into a medieval storybook, with its winding streets and riverside views. Karlovy Vary and Mariánské Lázně are famous spa towns, ideal for wellness-focused travellers looking to relax amid scenic surroundings.
Brno, the country’s second-largest city, offers a lively café culture, modern architecture, and access to the Moravian wine region. Nature lovers can head to Bohemian Switzerland National Park for hiking trails, sandstone formations, and quiet landscapes that feel far removed from crowded tourist hubs.
Czechia is also an attractive destination for Indian travellers on a budget. Compared to Western European countries, daily costs are lower. Accommodation options range from affordable hotels and guesthouses to well-rated hostels.
Public transport is efficient and inexpensive, with trains and trams connecting cities and towns seamlessly. A day pass in Prague costs far less than similar passes in cities like Paris or London.
Food and drink are another highlight. Czech cuisine is hearty and affordable, with local meals costing significantly less than in many other European capitals. Indian travellers who prefer vegetarian options can find increasing choices in Prague and Brno, along with Indian restaurants in major cities.
Czechia’s beer culture is world-famous, and even non-drinkers can enjoy brewery tours and beer spas, which are promoted as cultural experiences rather than nightlife activities.
Travel experts note that a 7-day trip to the Czech Republic for
Indian travellers typically costs between ₹70,000 and ₹1,50,000 per person, excluding flights, with budget travelers spending around ₹2,500–₹5,000 daily on accommodation and food. Roundtrip flights from India range from ₹35,000 to ₹90,000, making it an affordable Central European destination.
The Feel Free campaign also taps into Indian interest in storytelling and culture. Castles, folklore, music festivals, and glassmaking traditions are positioned as immersive experiences.
Seasonal travel is encouraged, with spring and autumn highlighted as ideal times for Indians to visit, offering pleasant weather, fewer crowds, and better prices.
For Indian families, couples, and solo travellers, safety and ease of travel remain key considerations. Czechia consistently ranks as one of the safer countries in Europe, with clear signage, English-friendly services, and a welcoming attitude towards tourists.
The
campaign aims to reinforce this image, positioning Czechia as a destination where travellers can explore comfortably and at their own pace.
The Feel Free campaign does not sell luxury or haste, but freedom, space, and authenticity. For Indian travellers seeking a European experience that balances culture, nature, and value, Czechia is quietly making a strong case to be next on the map.
This campaign reinforces its position as a flexible and repeat-worthy destination for Indian
travellers in 2026. The combination of wellness, gastronomy, heritage cities, natural beauty, and seasonal versatility makes Czechia an enticing destination for those looking to create a custom travel experience.
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