As the organisation celebrates its 55th year, Point S has simultaneously launched operations in three new markets: Greece, Cyprus and Zambia. Specifically, Point S has signed a master franchise agreement with Tenora Techniki S.A., a subsidiary of the Athens-based Tournikiotis family group. Founded more than 100 years ago, Tenora is a recognised player in the Greek market with over 50 years’ experience in tyre distribution and exclusive representation of several international manufacturers. Since signing the agreement in late 2024, 11 franchise agreements have been concluded, with the first harmonised points of sale opened on Creta Island at the end of 2025.