NEWS BRIEF: Estonian broadcaster TV3 has licensed Belgian entertainment format 99 to Beat.
Locally titled Parem kui 99, the Estonian version will premiere in March. Created by Belgian broadcaster VRT and production company De Chinezen, 99 to Beat sees 100 contestants take on a series of bonkers challenges, from boiling an egg to guessing the weight of a llama. Distributed by Primitives, the format has previously been adapted in 12 other countries including Germany with Sat.1, the US with Fox, France with M6 and the UK with ITV.