Danger is factored in to the transactional price of all sorts of sport. Whether kicking a ball, piloting a horse, or climbing in to a ring, we know that the chances exists that the cost could spike far beyond the investment.
That risk-reward is heightened at a Winter Olympics and there probably isn’t a discipline more exposed to frightening losses than halfpipe skiing and snowboarding where athletes perform airborne tricks launched off two 22ft walls of sheer ice.