JAKARTA – A number of mobile applications that help consumers identify and boycott products from the United States (US) have experienced a surge in downloads in Denmark and a number of other countries.
Quoted from AP, Sunday, February 8, this trend emerged amid the heating of diplomatic tensions related to US President Donald Trump’s statement on Greenland.
One of the applications that is widely discussed is “Made O’Meter”, developed by Ian Rosenfeldt. He revealed that the free application was downloaded about 30,000 times in just three days during the peak of the diplomatic crisis at the end of January 2026. In total, the app has been downloaded more than 100,000 times since its launch in March 2025.
Rosenfeldt, a Copenhagen resident who works in digital marketing, admitted to creating the app after joining a Danish Facebook group of residents who wanted to boycott US products.
He said many people are frustrated and ask how to boycott US products practically. According to him, when scanning the product code, it is difficult to know whether the goods are really from America or not. Without clear information, consumers cannot make a conscious decision.
The latest version of “Made O’Meter” uses artificial intelligence (AI) to recognize and analyze multiple products at once, then recommend European-made alternatives. Users can also set preferences, such as choosing not to display brands owned by US companies or only displaying EU-based brands. The application claims an accuracy rate of more than 95 percent.
Rosenfeldt explained that with AI technology, users simply take a picture of a product, then the system will search through various sources of information to ensure the origin and ownership of the product. The information can then be used by consumers to make choices according to their beliefs.
After a brief decline, app usage surged again in January when Trump ramped up his rhetoric about the US’ desire to seize control of Greenland, a mineral-rich and strategically important Danish autonomous territory in the Arctic region.
Use of the app peaked on January 23, 2026 with almost 40,000 scans in one day. Rosenfeldt said the app was used by more than 20,000 people in Denmark, as well as users in Germany, Spain, Italy, and Venezuela.
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