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ServiceNow (NYSE:NOW) has expanded its collaboration with Anthropic, rolling out Claude AI models across the company and into its platform.
The company reports large internal productivity gains, including sharply reduced sales preparation time and added support for developers.
New enterprise agreements with Fiserv and Panasonic Avionics extend ServiceNow’s reach across financial services and aviation technology.
Management has also increased the size of the existing share buyback plan, indicating confidence in the business and balance sheet.
ServiceNow enters this phase of AI adoption with a mixed share price backdrop. NYSE:NOW closed at $103.87, with returns showing a 12.0% decline over the past week, a 26.7% decline over the past month and a 29.6% decline year to date. Over a longer horizon, the stock is down 49.2% over 1 year but shows a 12.6% gain over 3 years, while the 5 year figure is a 12.2% decline.
For investors watching NYSE:NOW, this combination of platform-wide AI integration, large enterprise contracts and an expanded buyback plan raises important questions about how the business is positioning itself for the next several years. The key focus now is how consistently ServiceNow can translate these AI use cases and customer wins into durable customer adoption and productivity benefits across its ecosystem.
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Why ServiceNow could be great value
For investors, the key signal here is that ServiceNow is not just talking about AI; it is wiring Claude models directly into its core workflows and rolling them out to more than 29,000 employees, while at the same time signing large, AI-focused deals with Fiserv and Panasonic Avionics and expanding its buyback authorization to US$9.5b. Against a share price that has dropped 49.2% over 1 year, this combination of company-wide AI usage, new enterprise wins and continued capital returns will likely be read as a clear statement that management sees long-term demand for its platform, even as the broader software sector comes under pressure from AI disruption fears around players like Salesforce and Microsoft.
These updates sit squarely in the existing narratives around ServiceNow as an AI-first workflow platform pushing deeper into CRM and industry-specific use cases, while also facing questions about hybrid subscription and consumption pricing. The deeper Anthropic integration and industry deals with Fiserv and Panasonic Avionics feed the more optimistic storyline of expanding use cases and stickier workflows. At the same time, the same news also matters for the cautious view that AI agents and new pricing models may change how revenue is recognized and how competition from large software peers plays out.