Electronics

Company focuses on small but persistent niche over saturated smartphone market

20260212N ALT phone 2

ALT’s handset features both a touchscreen and physical keys, and a display on the front that shows notifications when the phone is closed. (Photo by Miina Fujiki)

MIINA FUJIKI

February 13, 2026 07:43 JST

TOKYO — South Korean phone maker ALT will enter the Japanese market with a feature phone equipped with physical keys, aimed at seniors with old handsets that are set to be cut off with the impending end of 3G wireless service.