Published on
February 15, 2026

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Finland joins Switzerland, Ireland, Denmark, the UK, Italy, and other EU countries in boosting inbound tourism to the UAE, as Emirates expands its European routes to make travel more accessible and affordable. With the introduction of its next-generation A350 aircraft and affordable Premium Economy cabins, Emirates is enhancing the convenience for European tourists looking to visit the UAE. This strategic growth not only improves connectivity but also positions the UAE as a premier destination for both leisure and business travelers, combining luxury with affordability for an unmatched flying experience.
As the global travel landscape continues to evolve, the UAE’s aviation powerhouse, Emirates, is making significant strides to enhance its European network. Finland, alongside countries like Switzerland, Ireland, Denmark, the UK, and Italy, is now a crucial player in boosting inbound tourism to the UAE. Through strategic route expansions and upgraded flight offerings, Emirates is making travel more accessible, luxurious, and enjoyable for travelers, while also fostering a greater flow of tourists to the UAE.
From launching budget-friendly Premium Economy cabins to unveiling state-of-the-art A350 aircraft featuring luxury services, Emirates is redefining air travel and helping to drive the UAE’s tourism goals. This comprehensive transformation promises to enhance the travel experience, providing travelers with more choices, comfort, and the opportunity to explore the wonders of the UAE with unmatched convenience.
Let’s dive deeper into each of these exciting developments and how Emirates is reshaping the future of air travel between the UAE and Europe.
Finland Joins the European Elite: A New Chapter in UAE Tourism
Starting October 2026, Emirates will introduce its first-ever direct flight service between Dubai and Helsinki, marking a historic moment in aviation and tourism. Finland’s inclusion in Emirates’ route network is expected to significantly bolster inbound tourism to the UAE, allowing Finnish travelers to experience the best of Dubai and beyond.
Emirates’ new daily service will be operated with the Airbus A350, offering luxury amenities, state-of-the-art cabin features, and an eco-friendly design. Finland, with its growing tourism appeal, joins other European countries in enhancing cultural exchanges and tourism between the UAE and Europe.
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Key Features of the Finland Route:
Aircraft Type: Airbus A350, with a three-class layoutCabin Upgrades: Introduction of Premium Economy for budget-friendly travelersRoute Commencement: 1 October 2026Switzerland: The Land of Luxury and Scenic Wonders Welcomes Emirates’ A380
Zurich continues to be a pivotal destination for Emirates, especially with the airline’s commitment to expanding services from Dubai to this Swiss city. Emirates will deploy its A380 aircraft, offering Premium Economy and enhanced travel options from March 2026. This significant upgrade ensures that Swiss travelers heading to Dubai will enjoy luxurious and spacious cabins designed for comfort.
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Switzerland’s role in bolstering inbound tourism to the UAE is undisputed, and Emirates is further cementing this with convenient and premium travel options.
Key Features of the Switzerland Route:
Aircraft Type: A380 with a four-class configurationCabin Options: Luxury First Class, Business Class, Premium Economy, and Economy ClassRoute Commencement: March 2026Ireland: Connecting the Emerald Isle to Dubai’s Shimmering Skyline
As part of Emirates’ long-term expansion strategy, Dublin is set to receive Premium Economy services starting in October 2026. Emirates’ highly anticipated retrofit of aircraft flying into Ireland will offer a seamless blend of luxury and comfort, ensuring Irish travelers have access to one of the most comfortable and affordable air travel options available.
Ireland’s growing interest in traveling to Dubai and the UAE is poised for a surge, as Emirates enhances its service offerings to meet the demands of both luxury and budget-conscious travelers. The Irish market, known for its tourism-driven growth, will benefit from these added routes, making it easier to visit the world-renowned attractions of the UAE.
Key Features of the Ireland Route:
Cabin Configuration: Premium Economy and First Class optionsAircraft Type: Boeing 777-200LRs featuring Premium EconomyRoute Commencement: October 2026Denmark: Bridging Dubai and Copenhagen for Global Exploration
Copenhagen, Denmark’s vibrant capital, will see a second daily service from Emirates starting June 2026. The airline’s continuous commitment to expanding connections between Dubai and Scandinavia is evidenced in the addition of this new flight, set to be operated with the Airbus A350 aircraft.
The addition of Copenhagen further strengthens Denmark’s position as a significant European player in Emirates’ route network. Denmark’s premium travelers will have access to Dubai’s luxury shopping, dining, and cultural experiences, while business and leisure visitors from Dubai will benefit from better access to Copenhagen’s renowned cultural, culinary, and natural heritage.
Key Features of the Denmark Route:
Aircraft Type: Airbus A350Cabin Options: Premium Economy for cost-effective travel and Business Class for luxuryRoute Commencement: 1 June 2026The UK: Expanding Connections Between Dubai and the Heart of Europe
London, already a central hub in Emirates’ European network, is set to welcome an additional fourth daily flight to London Gatwick from February 2026. The introduction of A350 aircraft on this route will offer Premium Economy for travelers seeking a more comfortable, cost-effective way to explore Dubai’s iconic attractions.
Emirates continues to dominate the UK–UAE route market, connecting one of the world’s busiest cities with one of the UAE’s most sought-after destinations. The expansion also adds a new layer of convenience for both business and leisure travelers flying from the UK to the UAE.
Key Features of the UK Route:
Aircraft Type: A350Cabin Configuration: Premium Economy for budget-conscious travelersRoute Commencement: 8 February 2026Italy: Discovering Dubai’s Opulence with Emirates’ Latest A350 Services
Italy’s Rome will soon witness a significant upgrade in its air connectivity with Emirates’ new A350 flights on the Dubai–Rome route starting March 2026. The introduction of the A350 enhances both the luxury and comfort of this flagship route, ensuring travelers from Italy can experience Dubai’s growing appeal as a luxury destination.
Whether it’s exploring the bustling markets of Dubai or relaxing in one of its many luxurious resorts, Italy remains a core market for inbound tourism to the UAE. Emirates’ offering of Premium Economy will make these experiences even more accessible to a wider range of travelers.
Key Features of the Italy Route:
Aircraft Type: Airbus A350Route Commencement: 29 March 2026Cabin Configuration: Premium EconomyEmirates’ Continued European Expansion: A Game-Changer for UAE Tourism
With Finland, Switzerland, Ireland, Denmark, the UK, and Italy all joining forces with Emirates in shaping the future of air travel and tourism, the UAE is set to become an even more significant player in global tourism. By introducing budget-friendly Premium Economy cabins alongside luxurious services on A350 aircraft, Emirates is bringing greater accessibility to travelers while maintaining the highest standards of comfort and service.
Emirates’ ongoing commitment to modernizing its fleet, expanding its Premium Economy network, and upgrading its flight schedules reflects the airline’s strategic focus on providing travelers from Europe with affordable options while offering top-notch luxury experiences on long-haul flights.
Through these developments, Emirates is not only increasing air connectivity between the UAE and Europe but also driving inbound tourism to the UAE. By offering more destinations, more frequencies, and higher levels of comfort, Emirates is laying the groundwork for a future where both leisure and business travel to the UAE become more attractive than ever.
As Emirates continues to push boundaries and redefine the air travel experience, the partnership between the UAE and Europe only grows stronger, ensuring a prosperous and mutually beneficial relationship for years to come.
Finland joins Switzerland, Ireland, Denmark, the UK, Italy, and other EU countries in boosting inbound tourism to the UAE, as Emirates introduces affordable Premium Economy cabins and luxury A350 flights to enhance accessibility and comfort for European travelers.
Emirates’ strategic route expansions and fleet upgrades are not only enhancing the comfort of travelers but also making it easier for Europeans to explore the luxury of the UAE. As Finland, Switzerland, Ireland, Denmark, the UK, and Italy continue to grow in importance, these routes serve as a testament to Emirates’ dedication to improving accessibility and travel experiences for all passengers. Whether you are looking for an affordable yet luxurious journey or a five-star experience in the sky, Emirates ensures that every flight is a gateway to the world’s most opulent destinations.
