Denmark’s tourism organizations are
sending a message to potential U.S. visitors despite political tension between the two countries.

“U.S. President Donald Trump’s ongoing threats to annex Greenland, a
semiautonomous territory under the Kingdom of Denmark, have sparked an ongoing political and diplomatic firestorm in several European countries,” according to Afar. “Unsurprisingly, some Americans have expressed fears of backlash while traveling abroad, especially to Greenland and Denmark.”

But VisitDenmark and the Ministry of Foreign Affairs of Denmark both say U.S. travelers are warmly welcomed in the Scandinavian country. VisitDenmark  emphasized that sentiment in a
recent email to approximately 6,000 U.S.-based travel agents and tour operators.

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“The tourism board’s email also acknowledged the tensions between the U.S. and Denmark, as
Trump has continuously made threats against the self-governing territory,” according to People. 

The email was sent as
an extra on top of VisitDenmark’s monthly newsletter and has been received remarkably well. While the usual open rate of VisitDenmark’s newsletter reaches around 50%, it was at 75% for
this particular message. 

Greenland has stood at the centre of international
political interest since early 2025.

“While President Donald Trump is not the first to try and acquire Greenland – the U.S. has had military bases in the region
since World War II and first offered to buy the island in 1946 for $100 million – he has been actively threatening to annex Greenland since the start of his term, thus reiterating a goal he set
during his first term, causing a widespread geopolitical and diplomatic uproar,” according to Travel Tomorrow.

As of late, Copenhagen is
experiencing a surge in transatlantic travel. 

“By prioritizing sustainable tourism and cultural exchange, the Danish government is successfully
decoupling high-level politics from the individual visitor experience, proving that the bond between the two nations remains resilient in a changing world,” according to Travel and Tour World.