Super Technologies has agreed to acquire the Romania and Malta operations of online betting and gambling platform Maxbet, in a transaction that remains subject to regulatory approval. Financial terms of the agreement were not disclosed.
Under the deal, Super will assume control of Maxbet’s operations and customer portfolio and will incorporate the Maxbet brand into its business, enhancing its growth plans in Central and Eastern Europe. The company stated that existing Maxbet customers will not be affected by the acquisition.
It added that users will gradually gain access to expanded resources following the integration process, with the entertainment platform set to include an enhanced customer experience, high standards of operational excellence, compliance, responsible gaming, and personal data security.
“The acquisition of Maxbet aligns with our consolidation strategy in the CEE region,” said Super’s chief commercial officer for CEE, Adam Lamentowicz. “It strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market.
“Romania is a key pillar of our growth strategy. This transaction enables us to accelerate both operational and commercial development through a diversified brand portfolio and a well-defined customer community.”
Maxbet Online CEO Manuel Bauer also commented on the Romanian market: “Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution, continuous improvement, and dedication at Maxbet.”
The acquisition follows a corporate rebranding completed in December, when Superbet Group adopted the name Super Technologies. The company said at the time that the change was intended to reflect a broader focus on technology and product development.
Commercial brands have continued to operate in their existing territories, including Brazil, Romania, Poland, Belgium, and Serbia, with core business-to-consumer operations maintained in those markets.
The name change occurred after adjustments to the company’s leadership structure. In October, Sacha Dragic became sole CEO, just over a year after returning to the business he founded to serve as co-CEO. Jimmy Maymann stepped down as co-CEO to rejoin the board. Albert Simsensohn moved into the role of deputy CEO, and Eamonn O’Loughlin assumed the position of chief operating officer.